Radio and television mirror (July-Dec 1951)

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While it's not always possible to contact all the germs in the tract, you can depend on Zonitors to immediately kill every reachable germ and stop them from multiplying. Be sure to use Zonitors — the new, modernised method. FREE: Mail this coupon today for free booklet sent in plain wrapper. Reveals frank, intimate facts. Zonitors, Dept. ZRM-21, 100 Park Avenue, New York 17, N. Y.* TWENTY YEAR Anyone who owns a radio has heard the voice of Ben Grauer — and more than once. Ben Grauer's adventures with a microphone have taken him through two decades of action-packed announcing Name — Address City *OfTer good onlv in U. S. -Stote_ Dear Mr. Grauer: You talk too much on the air. Very truly yours, Mrs. C.A.R. Depue, 111. P. S. Don't bother to answer this letter. Just shut up. This frankly unappreciative little note is announcer Ben Grauer's favorite fan letter. Possibly he values it because it is one of the few discordant notes in a career that has won more honors and broken more records than any other in his particular field. Some unknown mathematical wizard has figured that Ben's voice has come over the air on more than 70,000 occasions and that at an average, conservative Nielsen rating of 10 (which means that an estimated ten million persons have heard him on each of these occasions), individual listeners have heard the Grauer voice. seven hundred billion times. To get that conclusion, just multiply seventy thousand airings by ten million people on each airing. What all these figures boil down to is this: Ben Grauer is the most-oftenheard man in history. In his twenty years' partnership with a microphone, Ben has covered everything from the Easter Parade to U.N. meetings. He's reported the sandhogs working on the Lincoln Tunnel and a white tie opening at the Metropolitan Opera. He flew with the airlift and reported it from Berlin. He interviewed the first survivor of the Morro Castle disaster and was the only radio reporter in Israel when Count Bernadotte was assassinated. He gave away the first dollar on Pot O' Gold and spent sixteen consecutive hours reporting the Truman-Dewey presidential results in 1948. He's emceed a goat beauty contest for the opening of the Bock Beer Season and was the first to cover the broadcast of an orchestra from a plane in flight. He's been at every presidential inauguration since 1936 and every U.N. meeting since San Francisco. His best broadcast? He considers it to be the one he did of Eisenhower's triumphal return in 1945. One of Ben's first shows twenty years ago almost proved his undoing. Carrie Chapman Catt, the suffragette, was a guest speaker. Mrs. Catt spoke rapidly and finished with twenty seconds to spare. The fledgling announcer, confused said, "Mrs. Catt, we are deepful gratly to you!" Another fluff he recalls occurred while reporting an Easter Day Parade. He spied Lucius Boomer, who was then president of the Waldorf Astoria Hotel, strolling down Fifth Avenue, and commented, "There goes one of New York's beloved citizens — Mr. Lucius Bloomer." Ben was born on Staten Island, New York, on June 2, 1908 which entitles him to membership in the category of species which has been classified as "that rare bird, the native New Yorker." It also makes him inordinately young for so varied and lengthy a career. As a child actor in the embryonic days of the movies, he appeared in D. W. Griffith's "The Idol Dancer," and as George Bassett in an early version of "Penrod." At the College of the City of New York, Ben majored in English, edited the literary journal and nearly flunked public speaking. But when he graduated in 1930 with a B.S.S., he had won a prize for extemporaneous speaking. It was in the fall of 1930 that he first walked into the studios at NBC. He went for a dramatic audition but came out with an announcer's contract. Early in his new career, he lined up with announcers to audition for a program sponsored by a bologna company. Each was to be given the same commercial to read. Ben was first and read it, pronouncing the product "baloney." The program director, after the reading, said in horrified tones to Grauer, "I should have told you we pronounce it bah-low-na." Ben was crestfallen at having muffed the opportunity. The rest of the announcers read the script giving the product the corrected pronounciation. When all the auditions were finished, the sponsor pointed to Grauer and beamed, "I'll take the man who says it like I makej it."