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New finer MUM
more effective longer!
NOW CONTAINS AMAZING NEW
INGREDIENT M-3 TO PROTECT UNDERARMS
AGAINST ODOR-CAUSING BACTERIA
• When you're close to the favorite man in your life, be sure you stay nice to be near. Guard against underarm odor this new, better way!
Better, longer protection. New Mum with M-3 safely protects against bacteria that cause underarm odor. What's more, it keeps down future bacteria growth. You actually build up protection with regular exclusive use of new Mum.
Softer, creamier new Mum smooths on easily, doesn't cake. Contains no harsh ingredients to irritate skin. Will not rot or discolor finest fabrics.
Mum's delicate new fragrance was created for Mum alone. And gentle new Mum contains no water to dry out or decrease its efficiency. No waste, no shrinkage— a jar lasts and lasts! Get Mum!
New MUM cream deodorant
A Product oj Bristol-Myers
MARCH, 1951
VOL. 35, NO. 4
RADIO
Television
MIRROR
PEOPLE ON THE AIR
Big Town
Coast to Coast
How Much Trust Should You Place In Your Teen-Age Children?.
Fran Warren
Stag At Eve
Live Like A Millionaire
Dennis Day's Day.
... 10
... 18
... 19
... 23
. 24
... 27
What's New?— An Editorial 29
Come and Visit Curt Massey by Fredda Dudley Balling 36
A House Full Of Happiness 40
Double HH Ranch 42
Joan Davis Asks: "Is Separation Ever the Answer?" 54
Music With the Girls 70
ll?HI.UM.]M
Inside Radio 79
Information Booth 96
FOR BETTER LIVING
Tricks With Lipstick by Dorry Ellis
Traveler of the Month by Tommy Bartlett
Radio Television Mirror's Daytime Fashions For You
Art Linkletter's Nonsense And Some-Sense
This Is My Life by Barbara Weeks
New Ways With Glazes by Nancy Craig
Junior Mirror 64
Fun of the Month — Abe Burrow's poem 74
Poetry 76
TELEVISION
My "Haole" Friend, Arthur Godfrey by Momikai 30
The Truth About Color TV by Harriet Van Home 32
Faye Emerson's Marriage 34
My Boss Is A Bean Bag by Dagmar 38
Burns and Allen 48
Four Star Revue 56
Ed Wynn 58
Jimmy Durante and Jack Carson 60
Danny Thomas 62
Who's Who In TV 66
YOUR LOCAL STATION
WBJK: Michigan Madman t 4
WBKB: On Board the Bandwagon 6
KFAB : Small Fry Specialist 22
KMBC: Saturday Night Follies 26
RADIO MIRROR READER BONUS
Daytime Diary 90
Homecoming by Evelyn Fiore 100
ON THE COVER: Faye Emerson Photo by Globe Photos Color Portrait of Arthur Godfrey by Ozzie Sweet
Editor DORIS McFERRAN
Art Director JACK ZASORIN
Editorial Director FRED R. SAMMIS
Associate Editor Associate Art Director
JOSEPHINE PEARSON FRANCES MALT
Editorial Assistants: JOAN POLLOCK, MARYANNE CROFTON, MARIE HALLER
Ass't to Editorial Director: NINA SITTLER Television: FRANCES KISH Home Service Department: ESTHER FOLEY
Chicago Office: Editor, HELEN CAMBRIA BOLSTAD Hollywood Office: Editor, LYLE ROOKS Managing Editor, FRANCES MORRIN
Assistant, BETTY MILLS Staff Photographers: HYMIE FINK, STERLING SMITH Assistant, BETTY JO RICE
PUBLISHED MONTHLY by Macfadden Publications, Inc., New York. N. Y., average net paid circulation 470,024 for 6 months ending June 30, 1950.
EXECUTIVE, ADVERTISING AND EDITORIAL OFFICES at 205 East 42nd Street, New York, N. Y. Editorial Branch Offices: :121 South Beverly Drive, Beverly Hills, Calif., and 221 North LaSalle Street, Chicago, 111. o. J. Elder, President; Herbert G. Drake, Ernest V. Heyn, and James L. Mitchell, Vice Presidents; Meyer Dworkin, Secretary and Treasurer, Advertising offices also In Boston, Chicago, San Francisco, and Los Angeles.
SUBSCRIPTION RATES: $2.50 one year, U. S. and Possessions, and Canada. S5.00 per year for all other countries. CHANGE OF ADDRESS: 6 weeks' notice essential. When possible, i, lease furnish stencil-impression address from a recent Issue. Address changes can be made only if you send us your Member of The TRUE
old as well as your new address. Write to Radio Television Mirror, 205 East 42nd Street, New York 17, N. Y. MANUSCRIPTS, DRAWINGS AND PHOTOGRAPHS should be accompanied by addressed envelope and return postage and will be carefully considered, but publisher cannot be responsible for loss or injury.
Re-entered as Second class Matter June 15, 1951, at the Post Office at New York, N. Y., under the Act of March 3, 1879. Authorized as Second Class mail, P. O. Dept., Ottawa, Ont., Canada. Copyright 1950 by Macfadden Publications, Inc. All rights reserved under International Copyright Convention. All rights reserved under Pan-American Copyright Convention. Todos derechos reservados segun La Convenclon PanAmericana de Propiedad Literaria y Artistica. Title trademark registered in U. S. Patent Office. Printed in U. S. A. by Art Color Printing Co. STORY, Women's Group