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ON BOARD THE BANDWAGON
Texas Bruce Roberts is WBKB's contribution to the current crop of cowboys. Youngsters in the Chicago area see him on the Wranglers' Club, Monday through Friday at 5:30 P.M.
With the "thataway" boys sweeping across the video range in a newburst of popularity, Chicago has come up with its own image of juvenile idolatry in the person of Texas Bruce Roberts, seen Monday through Friday in a program called The Wranglers' Club on WBKB at 5:30 P.M., CST.
Shortly after the program began, more than a year ago, Texas Bruce's mail pull was so impressive that it was decided to let his devoted followers join the Wranglers' Club. A membership card was promised to each child who sent in a post card requesting one. Within a week of the first announcement, more than 1,300 post cards poured into the station. Today, six months later, the club boasts a membership of 15,000.
Bruce Roberts, a handsome, personable young staff announcer, has built himself into one of WBKB's most valuable properties. A natural singer, he taught himself numerous western songs and took guitar lessons. As a result he is in popular demand for personal appearances. He has been booked in Chicago theaters on the strength of his TV following and has always played to capacity crowds. He has appeared at more benefits than any other WBKB performer.
In addition to his western chores, Bruce has done an excellent job of announcing such popular local shows as Lucky Letters, Hollywood on the Line, Rambling with Roble, Al Benson show and several network originated shows, including wrestling.