We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ABOUT COLOR TV
tions in Washington; ninety-seven per cent voted it "much more enjoyable than black and white TV."
The pictures are warm, radiant and wonderfully alive. You'd be surprised how much more information is conveyed to the eye when each detail stands out in its own hue. There is no eye-strain.
Imagine, if you will, a fashion show on black and white television. The models are wearing dresses that look either black, white or gray. Dressmaking details and accessories are obscured in the half-tone mist.
Now imagine a fashion show in which the first model wears red tulle. There are rubies at her throat and wrists. Her evening bag is silver. Her nails are long and scarlet and you notice that her back still carries a hint of summer's tan.
Next come models in pale pastels, in vivid green, in floral print. The colors, the designs, the flowers in the hair, the black lace border on a white hanky — all are etched clearly on the screen. The flesh-tones are warm and alive, not pale gray as some had prophesied.
For contrast, imagine a football game on your present TV set. It's all shades of gray, including the mud. Now fancy how it would look on a color set. You notice that one team wears red jerseys, the other blue. You feel your spirits lift as the college band marches out, red uniforms and brass fittings flashing like an operetta regiment. As the camera pans over the stadium, you notice the pretty, pink-cheeked girls in their warm
furs and yellow chrysanthemums. The darkhaired one is waving a Yale pennant. You notice her escort has on a raccoon coat and a blue beanie.
Even the commercials are gay and attractive on color television. You watch a glass of beer being poured. It's clear amber, with a neat white ruff on top. Beads of moisture collect on the glass. You notice that the hand now holding it wears pink nail-polish and a merry little charm bracelet. One of the charms is red and white enamel.
Or suppose the product is woolen blankets. Your eye takes in all the colors, the shining satin bindings, the fuzzy nap. You decide on the pink one. A price is given, as well as a phone number to call in case you wish to order one right this minute. A few days later you've got your pink woolly blanket. And you've saved yourself a trip downtown.
To describe exactly what the colors in color television look like is rather difficult. It's like trying to describe a particularly fine sunset. Let's try it first by comparison.
Color television does not look like colored movies. It is superior. The colors are more restful and far more realistic. It isn't much like a colored magazine ad, either. Here the colors have a hard gloss. And they're likely to be bolder and brighter than real life. What does color TV look like then?
Well, imagine the most beautiful color picture you've ever seen. Then imagine it as transparent, held up to the light so that it is flooded with brilliance. That's it. Color television has that (Continued on page 98)