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Frank Wright places homeless pets via Hollywood's KTTV Friday, 7 P.M. PST.
PETS
Jim Watson was one of those American lads who stormed up the black volcanic sands of Iwo Jima with the Second Marine Division, and those bleak, dangerfraught beaches were the last sight seen by Jim's own eyes.
Before the war Jim had worked as an outside investigator for a finance firm. His blindness, however, made it impossible for him to return to his job.
Friends often had suggested that perhaps a guide dog would be the solution, but the cost had held him back. Then Jim's wishes were answered almost miraculously when he received a call from a representative of Guide Dogs for the Blind.
The story behind Jim's gift of the guide dog is the story of an idea. One day in 1938, Frank Wright was rambling through a newscast over a San Francisco radio station when an announcer slipped a sheet of paper under his nose with the plea: "Wanted, a home for an abandoned puppy, breed undetermined. The people who owned this dog left town today. We don't want him killed."
The results were amazing. Wright was convinced that a medium for placing homeless pets was needed.
At the end of a week he had secured a probational sponsor who agreed to try such a program— once.
"It can't work," the businessman insisted, "but I'm willing to spend the money just to prove that people will tune you off."
Today, twelve years later, Wright has the same sponsor and more and more people every week listen to the Pet Exchange. Its recent invasion of television was the means by which Jim Watson got his guide dog. A viewer of the television Pet Exchange responded to the plea for young shepherd dogs to be trained as guide dogs for the blind. The dog went to Jim as a gift from the viewer who loved pets and appreciated the conscientious work of the Exchange.
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