Radio and television mirror (July-Dec 1951)

Record Details:

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ON TV Five million saw the Chicago fire no one was ready for but which everyone was prepared to cover By HELEN C. BOLSTAD, Chicago Editor, RADIO TELEVISION MIRROR Flames, leaping high as a fifteen story building, roared a challenge that everyone accepted. WNBQ was closest. Just one office building separated them from the blaze, and employees, returning from lunch, had pitched in to help pull fatally injured firemen from the debris of the first explosion, then rushed up to the nineteenth floor of the Merchandise Mart to help get the telecast on the air. For no one questioned there would be a telecast. As soon as they saw the size of the conflagration, Howard Luttgens, the chief engineer and Paul Moore, TV engineering supervisor, snatched a camera and operator out of a Quiz Kids' rehearsal, and within half an hour were ready to go on the air from the nineteenth floor roof. Their location, almost directly above the blaze, gave them an ideal perspective. Too ideal, in fact, everyone conceded when, during their second break into the network, an explosion occurred, showering burning embers all around them. Harried newsmen trying to assemble information had to jump from typewriters and telephones, grab fire extinguishers, and put out blazes. For once even Clifton Utley, one of the most suave of newsmen, was ruffled. At ABC, there was a different problem. Engineering was easy. All they had to do was dolly cameras jp to windows of their studios in Doth the Civic Opera and the Daily Tews buildings. Their trouble was to supply a commentary, for the station was (Continued on page 23) LIPSTICK MAGIC FROM THE ^festmores "Hollywood THE MEN WHO MAKE THE STARS MORE BEAUTIFUL LINDA DARNELL Starring in THE 13TH LETTER 20th Century Fox Production FOR YOU -THE SAME COSMETICS MOVIE STARS USE ON SCREEN AND STREET See how the star-tested Westmore lipstick glamorizes the lovely lips of Linda Darnell — shown here with Perc Westmore, Dean of Hollywood Make-Up Artists ! Instantly it can make your lips so enticing too ! Movie stars depend on Westmore cosmetics ...a glamorous appearance on screen and street is essential to their popularity ! These identical cosmetics are now available to you . . . at variety, chain and drug stores everywhere. WESTMORE tIPSTICK. Stays WESTMORE CREAM MAKE-UP. , WESTMORE ROUGE. Bring* on unbelievably, long! Smooths on with fingertips. Romance to your cheeks. Large shot 594 p'v* tax — also medium tizet. _ Certified Cosmetics of the Stars. We certify that the cosmetics sold under our name are exactly the same cosmetics we use to make Hollywood's famous stars more beautiful on and off the screen. Frank Westmore Wally Westmore Bud Westmore Famous Make-Up Make-Up Director Make-Up Director Stylist Paramount Studios Universal Studios [3^ <_d Q-oXvn*\x> 00Zfafr& HOLLYWOOD C^^Of 15