Radio and television mirror (July-Dec 1951)

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Favorite TV Master of Ceremonies Toast of the Towns host, an Awards winner himself, marks the fourth annual readerlistener poll with a special message for you Radio Television Minor awards 1950 BY ED SULLIVAN Master of Ceremonies, Toast of the Town, Sun., 8 P.M. EST., CBS-TV. Sponsored by Lincoln-Mercury. THERE are all sorts of polls, just as there are all sorts of surveys in television and radio. You can hardly turn around in a studio without colliding with a poll-taker. Far from this being a defect, it seems to me that it is rather an index of the tremendous interest in both media. And, when Radio Television Mirror carries the poll directly to its readers, this is the best of all possible polls, because readers base their selections, not on technicalities, but on genuine "likes." The shows come into their living rooms and they determine which visitor is preferred. So, when TV viewers or radio listeners send in their ballots, this is a poll which represents public opinion, and the industry can be grateful to the magazine for the work and space which it has devoted to the Annual Radio Television Mirror Awards. There are other methods of polling audience preferences. Some of them focus on TV and radio editors ; some of them are the expression of the feelings of magazine staffs; some are compiled among technicians. All of these help to form a pattern of likes and dislikes. And all should be encouraged, because of the impetus they give to TV and radio. Yet, there is no substitute for the expression (Continued on page 85) 27