Radio and television mirror (July-Dec 1950)

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Hair styles in this picture by Don Rito, famous Hollywood hair stylist Which Twin has the Toni? Toni looks as lovely as a $ 20* permanent —feels as soft as naturally curly hair The twins show you the lovely proof ! When you choose Toni— for only one dollar you are getting the very finest permanent there is. A wave that's caressably soft like naturally-curly hair . . . and guaranteed to look just as lovely— last just as long as a permanent costing $20. ("Including shampoo and set). What is Toni's Secret? It's the lotion. Toni waving lotion is an exclusive creme formula— especially created to give you a wave that's free of harsh frizziness— a wave that feels and behaves like naturally -curly hair. But remember, only Toni has this superb waving lotion. Miss Alice Kiesewetter, a teacher in Evanston, III., adds this: "A Toni is simply wonderful for career women. It's so convenient to give, so easy to set — and it lasts for months. Best of all, a Toni wave always looks beautifully natural!" Wonderful results— again and again! What better proof of Toni quality! Only Toni has given over 93 million lovely, long-lasting permanents. Some women have used Toni ten times or more and say their waves are always soft, natural-looking, easy to manage. Letters of praise come from women with every type of hair — even gray, bleached and baby-fine hair. So whether you are buying your first Toni or your tenth, you can be sure of getting a wave that has that natural look. Jany, the twin on the left, has the Toni. P. S. For a lovelier you — get Toni Creme Shampoo and Toni Creme Rinse, too. ONLY TONI HAS SP//V CURLERS twice as easy twice as fct No rubber bands! Grip, spin, lock with fhe flick of fhe finger.' Gef regular size or Midget SPIN Curlers in combination with Toni Home Permanent.