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TONI TWINS Discover New
Shampoo Magic
Soft Water Shampooing Even in Hardest Water
"Toni Creme Shampoo really worked wonders the very first time we tried it," say beautiful twins Joan and Jean McMillan of Houston. "Our hair was so shining soft . . . as if we washed it in rain water. And that really marvelous softness made it much easier to manage, too."
Soft Water Shampooing. ..that's W~S/ rtT»l the magic of "Toni Creme ^J.*^ Shampoo. Even in the hard p» »S* est water, you get oceans of creamy lather that rinses If away dandruff instantly. Never leaves a soapy film. That's why your hair sparkles with natural highlights. And it's so easy to set and style.
TONI CREME SHAMPOO
• Leaves your hair gloriously soft, easy to manage
• Helps permanents "take" better, look lovelier longer
• Rinses away dirt and dandruff instantly
• Oceans of creamy-thick lather makes hair sparkle with natural highlights.
Enriched
NOVEMBER, 1950
VOL. 34, 1\0. 6
RADIO
-__-■— -— -^ ■m~^ .^~ AND TELEVISION
MIRROR
KEYSTONE
PEOPLE ON THE AIR
Best Answer to Ma Perkins' Problem (Names of the Writers of the Five
Next-Best Letters) 11
101 Ranch Boys 26
How To Win Contests by Wilmer S. Shepherd, Jr. 29
Backstage Wife Asks: Does Your Husband Still Love You? 30
The Lindlahr Diet by Victor Lindlahr 32
A Woman To Remember — by Ida Zeitlin 38
One Man's Family 40
The Radio Mirror Awards Ballot for 1950-51 42
My Bosses, Amos 'n' Andy by Louise Summa 60
"Being A Local Boy Myself . . ." by Helen Cambria Bolstad 62
IL'HI.HH.IM
Information Booth. Inside Radio
4
72
FOR BETTER LIVING
Like Mother, Like Daughter by Dorry Ellis 12
Traveler Of The Month by Tommy Bartlett 14
Poetry 21
When A Girl Marries Contest Winners 22
Home Is Where You Make It by Pauline Swanson 44
Radio Mirror's Daytime Fashions For You 46
This Is My Life by Nora Drake 48
Best Of All— by Nancy Craig 50
Nonsense and Some-Sense by Art Linkletter 66
Smart Setting 76
TELEVISION
D Is For Dorothy and Dick Doan 52
Hollywood's Hamilton by Lester and Juliet Lewis 54
Especially For Roberta 56
Zoo Parade 58
The Radio Mirror Awards For 1950-51— TV Stars Ballot 59
Break The Bank Quiz by Bert Parks 75
YOUR LOCAL STATION
WOR: Split Personality 6
WBEN: Frank and the Facts 10
WFIL: Triple-Threat Tom 16
KDKA: King of Brunch 24
RADIO MIRROR READER BONUS
Radio's Own Life Story by Llewellyn Miller 8
The Silent Challenge (A Portia Faces Life Story) 64
Daytime Diary 68
ON THE COVER: Claire Niesen— Mary Noble of Backstage Wife Color portrait by Geoffrey Morris
Editor DORIS McFERRAN
Art Director JACK ZASORIN
Editorial Director FRED R. SAMMIS
Associate Editor Associate Art Director
JOSEPHINE PEARSON FRANCES MALY
Editorial Assistants: JOAN POLLOCK, MARYANNE CROFTON, MARIE HALLEK
Ass't to Editorial Director: NINA SITTLER Television: FRANCES KISH Home Service Department: ESTHER FOLEY
Chicago Office: Editor, HELEN CAMBRIA BOLSTAD Hollywood Office: Editor, LYLE ROOKS Managing Editor, FRANCES MORRIN
Assistant, BETTY MILLS Staff Photographers: HYMIE FINK, STERLING SMITH Assistant, BETTY JO RICE
PUBLISHED MONTHLY by Macfadden Publications, Inc., New York, N. Y., average net paid circulation 590,240 for 6 months ending June 30, 1949.
EXECUTIVE, ADVERTISING, AND EDITORIAL OFFICES at 205 East 42nd Street, New York, N. Y. Editorial Branch Offices: 321 South Beverly Drive, Beverly Hills. Calif., and 221 North LaSalle Street, Chicago, 111. O. J. Elder, President: Herbert G. Drake, Ernest V. Heyn, and James L. Mitchell, Vice Presidents; Meyer Dworkin, Secretary and Treasurer. Advertising offices also in Boston, Chicago, San Francisco, and Los Angeles.
SUBSCRIPTION RATES: $3.00 one year, U. S. and Possessions, and Canada. $5.00 per year for all other countries. CHANGE OF ADDRESS: 6 weeks notice essential. When possible, please furnish stencil-impression address from a recent issue. Address changes can be made only if you send us your
Member of The TRUE
old as well as your new address. Write to Radio and Television Mirror, 205 East 42nd Street, New York 17, N. Y. MANUSCRIPTS, DRAWINGS AND PHOTOGRAPHS should be accompanied by addressed envelope and return postage and will be carefully considered, but publisher cannot oe responsible for loss or injury.
Re-entered as Second Class Matter June 15, 1950, at the Post Office at New York, N. Y., under the Act of March 3. 1879. Authorized as Second Class mail, P. O. Dept.. Ot awa. Ont., Canada. Copyright 1950 by Macfadden Publications, Inc. All rights reserved under International Copyright Convention. All rights reserved under Pan-American Copyright Convention. Todos derechos reservados segun La Convention PanAmericana de Propiedad Literaria y Artistica. Title trademark registered in U. S. Patent Office. Printed in U.S.A. by Ail Color Printing Co. STORY Women's Group