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Jane Froman flew to entertain GIs, learned first hand horror of war.
Team of Hershfield, Laurie and Ford prove It Pays To Be Ignorant.
The day of Sinatra, of the bow tie and the bobby-soxer, was at hand.
OWN LIFE STORY
1942 : Families by the hundreds of thousands clung to the news broadcasts as American troops poured into battle, and reporters went with them. The news was bad. Hong Kong fell. Then Singapore. In March, Java went silent after the Netherlands government in exile in London heard the hasty message, "We are shutting down. Goodbye till better days." Corregidor held on and on. Then it fell, too, and General MacArthur spoke to the world from Australia, "I shall return!"
The first note of hope was in April when the radio carried a sparse report that General Doolittle's planes had bombed Tokyo from "Shangri La." Then came the dearly bought victory in the Coral Sea, the landings on Midway, Guadalcanal, the Solomons. Merchant ships were being sunk by the hundreds by the Nazi submarine wolf-packs within sight of our own eastern shores, but on November 7, radios carried the triumphant news that the greatest armada ever assembled had crossed the Atlantic in total secrecy and safety and the landings had been made at Casablanca, Oran and Algiers.
At home, the OPA started, the women's services in Army, Navy, Marine Corps and Coast Guard were organized and even the authors of singing commercials were mobilized for such contributions as:
Junk ain't junk no more
Cause junk can win the war
What's junk to you has a job to do
Cause junk ain't junk no more.
It sounds silly to us now, but through such rhymes radio helped to do the job the government wanted, just as did the many hours contributed by all stations to plugs for War Bonds, enlistments and civilian defense volunteers.
With the settlement of the fight with ASCAP, the air was suddenly bursting with new songs that had been denied radio listeners for nearly a year. War songs led the hits: "I Left My Heart at the Stage Door Canteen," "Praise the Lord and Pass the Ammunition," "This Is the Army, Mr. Jones." Even "White Christmas" had its greatest appeal because it echoed the mood of men far away from home.
On January 9, NBC set up its Blue Network as an independent organization. The biggest news within the industry concerned a labor dispute and a matter of taste with the commercials once more under fire. At this time there were many dignified commercials but there were many somewhat trying ones, too, like "Relieve that itching now!" . . . "Our kidneys have fifteen miles of tubes!" . . . "Are you mouth happy?" and the deathless prose of a deodorant plug, "Underarming can be charming."
Sensible people felt that sponsors were entitled to mention a product on the fabulous shows that they were supplying free, but the recoil against the tooclinical commercial reached its climax this year.
The labor dispute was with James C. Petrillo, head of the American Federation of Musicians. On June 25, he notified the makers of records that they would not be allowed (Continued on page 18)
BY, LLEWELLYN MILLER