Radio and television mirror (July-Dec 1950)

$8,000,000. He retitled it The American Broadcasting Company and expanded its operation enormously. Noble's career is another of the fabulous success stories of the first half of the century. His first job after graduation from Yale in 1913 was selling text books at twelve dollars a week. Then he switched to selling carcard advertising. This took him one day to the office of a Cleveland candy manufacturer who was packaging among other confections, an item called Lifesavers. At that time the public was refusing to buy Lifesavers in vast numbers and with good reason. The peppermint had the dismaying habit of leaking into the wrapper. The wrapper, in turn, contributed glue to the candy. Noble ignored this and gave such a fervent sales talk on their future, if only they were advertised in his carcards, that the candy manufacturer said, "If you think they're so good, why don't you buy me out and promote them yourself?" Noble did just that. He and an equally impoverished friend borrowed $1,900 and bought the trademark and stock on hand of Lifesavers. A new leak-proof package was designed, a new advertising campaign launched, and that was the start of his millions. The new network owned only three stations: WJZ New York, KGO San Francisco; and WENR Chicago, though it had many outlets through independently owned affiliates. Mark Woods, who had been operating the Blue Network, became ABC's first president. 1944: The greatest moment of the year was D-Day, long awaited, long feared. Radio news of the battle for the Normandy beachhead was scant, at first. Then late on the night of June 6, the warm, crisp Kansas speech of General Eisenhower was heard on the air. He spoke precisely, unexcitedly, "People of Western Europe: A landing was made this morning on the coast of France by the Allied Expeditionary Force ..." A great moment to remember. At home, the radio was hot with the news of the coming presidential elections. Too busy for political campaigning, FDR gave the anxious country one of its few moments of laughter when he took note of the heated Republican campaign with the goodnatured, "Not content with attacks on me, and my wife, and my sons, they now include my little dog Fala." The greatest audience ever assembled waited by the radio on election night for news of the historic fourth-term election. Two tuneful new personalities emerged on the Chesterfield Supper Club this year. One was Jo Stafford who had made her debut in the show when it was known as the Chesterfield Music Shop. Her co-star, Perry Como, quickly became a contender for the acclaim of the bobbysoxers. On the West Coast, Harriet Hilliard and Ozzie Nelson were suggesting The Adventures of Harriet and Ozzie to a producer who liked it and promised to look around for somebody to write the script. "While you're looking, why don't I try to knock out something?" said Ozzie. He did so well that he has been writing the show ever since. By the end of the year, the extraordinary success of one Chiquita Banana was turning rival sponsors quite green with envy. Chiquita was the singing commercial brought to full flower, lasting one solid minute so engagingly that she graduated to the hit tune class and even had the heady honor of being played by the Boston Symphony! 1945: It was 5:49 in the afternoon in Washington when the bulletin was ■ Jnly one soap gives your skin this ■ exciting .Bouquet ^ New tests by leading skin specialists PROVE the amazing mildness of Cashmere Bouquet on all types of skin I Yes, in laboratory tests conducted under severest conditions on normal, dry and oily skin types . . . Cashmere Bouquet Soap was proved amazingly mild! So use Cashmere Bouquet regularly in your daily bath and for your complexion, too. It will leave your skin softer, smoother . . . flower-fresh and younger looking! The lingering, romantic fragrance of Cashmere Bouquet comes only from a secret wedding of rare perfumes, far costlier than you would expect to find in any soap. Fastidious women cherish Cashmere Bouquet for this "fragrance men love". Cashmere Bouquet .In a New Bath Size Cake, Tool 19