Radio and television mirror (July-Dec 1950)

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. The loveliest, freshest-\odkmg skin your mirror has ever seen! Now it's only a few days away. Days in which you devote minutes, morning and night, to the miracle of deep-cleansing with Woodbury Cold Cream. Such deep and thorough cleansing is possible only because of Penaten — a new, miraculous penetrating agent. Now in Woodbury Cold Cream, Penaten seeps deeper into pore openings . . . carries the cleansing oils deeper to float out every speck of clinging soil and stubborn make-up. And through Penaten, Woodbury Cold Cream smooths more effectively too. Rich, softening oils are carried deeper to leave a softer, fresher feel ... a look that's younger, beautiful as Spring! 20^ to $1.39, plus tax. penetrates deeper because it contains PENATEN r Woodbury (MtOeam CUANStS-SMOOIHS broadcast on Apru 12: "All we know so far is that the President died today at Warm Springs, Georgia." The news spread fast. Offices closed. Telephones were silent. Commercial shows were swept off the air. Solemn music or news replaced them for the next three days. Radio has made some errors of taste, but all of us can be proud of the private industry that reacted so quickly to the public mood without directive or hesitation. In April, representatives of fifty nations met in San Francisco to draft a charter for the United Nations, and all sessions open to the public went on the air. Means for simultaneous translation to English had not yet been set up for radio, but the babble of many tongues added up to a new hope for peace. The drive to Berlin went on. On May 1, the Hamburg radio reported Hitler dead and Admiral Doenitz the new Fuehrer. On May 8, he surrendered. The announcement of V-E day was greeted soberly. It was too soon for rejoicing with the battle still moving at great cost from island to island in the Pacific. A magnificent piece of radio writing, acting and singing had been waiting for this event. It was Norman Corwin's On a Note of Triumph. On August 6 at 9:14 A.M., the Enola Gay released the atom bomb over Hiroshima, and a minute later 780,150 lives were wiped out in awful, final proof of the equation, E=MC2, that Albert Einstein had first stated in 1905. Word of the beginning of the Atomic Age was announced in President Truman's matter-of-fact, mid-western voice, "The world will note that the first atom bomb was dropped on Hiroshima, a military base. We have used it to shorten the agony of war." The first announcement of the Japanese surrender came from Britain's Prime Minister Atwell on August 14, "The last of our enemies is laid low." For the first time in many years, people deserted the radio. For the first time in years, there was nothing to fear in the news. In some few cities crowds poured into public squares, but by far the greatest number of people went quietly home in the mood to seek a church rather than a carnival. Louella Parsons started her Sunday night broadcast of Hollywood news, this year. Judy Canova started her own show, and the Green Hornet came to chase spies and arsonists and other enemies of society. A great new program based on news was Headline Edition, which featured real people in the news and made very telling use of recordings. The Theatre Guild on The Air made its bow with "Wings over Europe." a play about the atom bomb written many years ago. This program has continued with a notable list of plays. The result was a stunning list of Broadway hits available to the remotest farm. Give-away shows took a big step forward with the start of Queen for a Day, first of the big "we'll make your dreams come true" programs. The outstanding new personality of the year was Arthur Godfrey who started his present daytime series on CBS, and expanded so rapidly in radio and television that, by 1950, the wisecrack, "It had to come. Godfrey is his own network," almost made sense. Late in 1945 a milestone in radio was belatedly set in place when a radiopress gallery was dedicated in the Senate wing of the Capitol, and broadcasters at last were formally recognized by a place to work along with the press. 1946: On June 30, from halfway around the world we (Continued on page 78)