We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
By W1LMER S. SHEPHERD, JR.
Owner-Director, Shepherd School of Contest Technique; teacher of contest methods for 18 years; author of over 100 articles on eontest winning; winner, himself, of more than 100 contest prizes.
Have you dreamed of those big prizes radio, TV, magazine, other contests offer? Dream no more — here are tested, proved ways you can use to win!
One magic morning seven-year-old Lloyd Vordenberg of Silverton, Ohio, woke up extra early — but so did all of the other ,kids in the neighborhood. By the time the big express truck rolled up to Lloyd's front door the street was crowded with excited boys and girls. Then came the big moment. Amid squeals of joy from his audience, the expressman unloaded "Blackie."
For Lloyd had won Blackie, a genuine circus pony, in a "Name the Puppy" Contest sponsored by Armour & Co. Lloyd's First Prize loot included Blackie, saddle equipment, a complete cowboy riding outfit, a trip to the circus and five hundred dollars in cash. . .
One enchanted evening Philip Sasso of Cleveland, Ohio, was handed a check which he imagined would be for ten dollars. When he saw the amount, his comment was a succinct but exuberant "Wow!" His wife was more loquacious. She said, "Oh, brother!"
For Philip, ex -marine, post office clerk and father of two, had won the First Prize of ten thousand dollars in the national Lipton Soup Limerick Contest for writing a last line of nine syllables. For Philip and Lois Sasso, the American Dream of winning a big prize had come true. Best of all, it was a ten thousand dollar tax-free dream, for the thoughtful sponsor had promised to pay the Federal and State income tax on the award.
Some magic morning or enchanted evening, that American Dream may come true for you. The radio contest is the Santa Claus that brings boys and girls like Lloyd bikes, puppies and ponies, the Wizard of Oz who makes fellows like Philip feel eight feet tall, the Fairy Godmother who transforms Cinderellas into princesses with prizes of dream homes, travel trips and mink coats.
Where do these prizes come from? Contests are a form of advertising. Advertising gold primes the (Continued on page 88)
29