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MIRROR
The opportunity that comes but
once a year — voice your feelings about
radio shows and stars — cast your vote now!
The time has come again for all Radio Mirror reader-listeners to start thinking about which radio performers pleased you most during the past year. Which comedian made you laugh the hardest? Whose emceeing did you especially enjoy? Which orchestra provided the kind of music you like best?
When you decide the answers to these questions, when you know the names of the radio stars who, in your opinion, fit these categories and those listed on the ballot on the opposite page, then let Radio Mirror know, too. You can do this by filling in the ballot and mailing it to Radio Mirror, Box 1505, Grand Central Station, New York 17, N. Y. Your ballot should be postmarked no later than November 1, 1950. In next month's issue, you'll find the Radio Mirror Program Awards ballot which will give you the chance to vote for your favorite radio programs. (See page 59 for the Radio Mirror Television Star Awards. This year marks the first time Radio Mirror has set up a separate television ballot.
As you know, if you've voted in previous years, the Radio Mirror Awards are the only national polls reflecting reader listener preferences. Other polls are conducted among the editors and columnists and critics of the medium. These polls
taken among professionals undoubtedly have their place, but the editors of Radio Mirror have always felt that it was far more interesting to study the reactions of the average listener to the entertainment offered on the air. This information is valuable to the editors of Radio Mirror: it helps them to decide which stars and programs to feature in the magazine. It is valuable to the broadcasting companies: it helps them to decide if they are hiring the right kind of entertainers. And, above all, it is valuable to the entertainers themselves. It is a gesture of appreciation; in effect, it says, "Thank you for making radio listening so entertaining this year."
That's why the editors of Radio Mirror urge you to cast your votes now. Look over the categories listed on the opposite page. Decide whose names should fill those blank spaces. And when all the spaces are filled, mail the ballot to Radio Mirror, Box 1505, Grand Central Station, New York 17, N. Y. Remember, your ballot should be postmarked no later than November 1. Don't forget to look for the program ballot in the December issue, on sale Friday, November 10.
Winners of the Fourth Annual Radio and Television Mirror Awards for 1950-51 will be announced in a spring, 1951, issue of the magazine.
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