Radio and television mirror (July-Dec 1950)

Record Details:

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Camera-fan Stephen poses Pop serenading Mom with a Godfrey-gift uke. People! A man who firmly believes radio listeners as well as radio broadcasters should have their say on the airwaves hunched his wide shoulders over a typewriter a couple years ago, ran his fingers through his wiry black hair, popped his thick black eyebrows above his owlish spectacles and swiftly pecked out a letter which began, "Dear Arthur Godfrey: You'll be interested in a little item I ran into the other day . . ." While the item itself has long been lost in a jungle of filing cabinets, it contributed toward putting a new show on the radio schedule, for the writer was Cedric Adams, who as news commentator at WCCO was rated Minnesota's best known radio personality but was then unknown to the national audience. Godfrey, who also believes there should be two-way communication between listener and broadcaster, recognized a kindred uninhibited spirit. Their correspondence was on. They met face to face a few months later when Cedric arranged for Godfrey to guest star at the Minneapolis Aquatennial, an annual Summer celebration offering as entertainment everything from yacht races to gala stage shows. Listeners of each would have liked to have witnessed that meeting, but Cedric who is singularly unimpressed by events in his own life insists there was nothing to it. He reports he said, "Hello, Arthur. Nice of you to come." Godfrey replied, "Hi, Cedric. Nice of you to ask me." Ni ecy, Cedric's wife, and the Adams' sons added their welcome and the Redhead moved into the (Continued on page 74) iNiecy's housekeeping quarters on the boat are cramped hut efficient. Behind her, the hungry boys. "Thoughts while shaving" time — Cedric and sons discuss everything: today, tomorrow, the world. Cedric Adams is on M-F, 3:55 P.M., Sat., 12:55 P.M., EST, CBS, sponsored by Pillsbury Mills, and on numerous WCCO (Minneapolis-St. Paul) programs. 29 eh