Radio and television mirror (Jan-June 1950)

you get a much more faithful audience; if they like you, they stay with you. Look at Don. I think I'll go after some of this. What do you think, Irv?" "I'll buy every word of what you just said," I replied. Let me say here that, in his business affairs, O'Keefe really practices that democracy he preaches. On all projects a vote precedes any decisive step. The voters are, Walt, Roberta and myself. When the vote goes against one of the ideas he's continually generating, Walt stoppers his enthusiasm, and forgets the whole thing. He never attempts to override the decision. On his going into daytime radio, however, the vote was unanimously "Aye." And without to much delay there was formed that connection with our sponsor and NBC which has continued so pleasantly through the past two years. Not long after taking over Double or Nothing. Walt sent for me to preside over the piano and organ. Of course, no small chore like a daily radio broadcast could be expected to exhaust more than a fraction of the O'Keefe creative potential, nor take up more than a portion of his energy. If his two small sons, Mike and Tony, could be home all the time, they'd probably manage to take up considerable of the slack in both potential and energy — as it is, Roberta has to remind Walt that he's getting a little brittle for backyard football. It's just as well that the program doesn't take all his time, however — he'd never hold still for that. Walt's a family man, and in his life there'd have to be plenty of time for his wife and his sons, or he'd soon rearrange that life so there was! One of the things Walt's always wanted to do is to write, and at the present time he's working on his autobiography— that's what he does on those sandwiched-in trips to Arizona, when he can manage them. At home, too, he types away on that during his spare time, or does some polishing on the musical show he and I have written. His shaving time every morning is reserved for thinking up gags to be used on Double or Nothing that day, in case the contestants don't come up with any. The balance of the time he just loafs — sometimes as long as twenty minutes a day! — on the big, glassed-in lanai at the back of the house. Weekends belong to Mike and Tony. Anything the boys want to do, Walt's their man. One football game they never miss, when it's played in California, is Notre Dame vs. U.S.C. One of the most highly-prized O'Keefe possessions is a football bearing the autographs of all the Notre Dame players and of the coach, Frank Leahy. Roberta doesn't consider this object a suitable decoration for the living room lantel, where it was put when first jorne home in triumph. But so far she lasn't succeeded in getting it taken iown. When the question of whether the ball belonged upstairs or down was put to a vote recently, I abstained (for abvious reasons) leaving the issue lopelessly deadlocked. Later, Walt privately thanked me for not voting. "I know you agree with Roberta," he said, "but thanks, anyway. Now I think we should just forget the whole thing until Mike and Tony get to voting age and then we'll have another election. Meanwhile — well, the ball might as well stay where it is." If I were O'Keefe, I wouldn't count too many chickens. Those boys are pretty fond of their mother, too. Something happens ...AND IT CAN HAPPEN TO YOU ...IN THE TWINKLING OF AN EYE WORLD'S FAVORITE MASCARA AND EYEBROW PENCIL Wl ■_■_ ►A."V $10.00 EACH FOR CERTAIN LINCOLN PENNIES/ INDIANHEADS $50.00; DIMEL j-^ $1000.00. SEND DIME FOR CATALOGUE ■ OF PRICES WE PAV. ~ ' LI /SI COL /V COIISI CO. DEPT.83-3 -806 6 INDIANA AVE. 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