Radio and television mirror (Jan-June 1950)

Actress Angelyn Orr, popular radio star, has her own "program" for keeping her hands lovely — famous Italian Balm, used daily. Countless women switch to Italian Balm for winter. It takes a rich, concentrated lotion to protect skin against severe cold and biting wind ! Proved in Canada, Italian Balm softens rough, dry, chapped skin overnight. So economical! One drop serves both hands. Try it— see the amazing difference with this richer lotion! 25(S, 50£, $1 per bottle. QcmfiwnjBt Italian Balm for CHAP-FREE HANDS >*» «■». ^v Kfttt Sell only 50 $1 boxes beautiful Ik J II >Un Everyday Cards from FREE SAMJJ*J*» Vnil I PLE DISPLAY! Friends, relatives ^f^B* ^»» ■ wV ■ DUy on sight! Complete line to choose from — New Metallic Cards — Imprint Stationery — Novelty Gifts— Gift Wrappings. FREE ILLUSTRATED CATALOG! Deluxe boxes on approval! Send no money. CREATIVE ART PUBLISHERS, Inc.. 45 Warburton Ave.. Oept. Q4, Yonkers, N. V. MAKfe SELL DRESSESnew'y". Specially Priced $5.95 to $19.95 5th Ave., N. Y. firm desires women to sell Dresses, Suits, Lingerie. As seen in l4Voffue", "Mademoiselle". Featuring the New York Look. Good commissions. Write for sample Book. MODERN MANNER, 260 Fifth Ave., Dept. MF-2, New York {BirthstoneRiniGIVfN Sfl Made in 1/40— 14k rolled Gold plate. 7 Set in your Blrthstone color Order 4 boxes of Rosebud Salve, sell at ' 25c a box, remit the $1.00 and select this ,g ^/ lovely "Tailored Ring" mounted with a V^*^ "brilliant " full ten cut machine stone set in your size and month Blrthstone color. GUARANTEED. Order 4 salve — Send No Money. (Or we will mail ring and 4 salve NOV if you send $1.00 along with your order.) ROSEBUD PERFUME CO. Box 57, W00DSB0R0. MARYLAND. NOW R M 92 A COMPLEXION CLAY THAT MAKES SKIN LOVELIER Cleans Pore Openings • Reduces Skin Blemishes • Works Wonders H/^b With Tired Lines In Face VlJjf^ii Look better, feel better, after the first Tv^ \ application with Hopper White Clay |j ^ *j Pack®. See for yourself how this *J\ amazing facial pack cleans pore openings, helps tighten the tired lines in your face and loosen blackheads which can then be easily removed. Yes, you can thrill at the new loveliness of your complexion, the radiant, tingling feeling that is yours after a facial with Hopper Clay Pack. It's easy to use, costs only a few cents. At drug or cosmetic counters. The "running" account was the reading of bulletins as they were received by telephone from the Newark Call, but listeners thought it sensational. It was the first time the World's Series was heard on the air. In those days announcers were not identified by name. Instead a whole series of nicknames and call letters became famous. Cross, for instance, was known as AJN of WJZ. The A stood for staff announcer. The J his middle initial (Thomas Cowan, his chief was already known as ACN) and N stood for Newark. This practice was followed all over the country. Listeners had favorites, but they knew them as The Solemn Old Judge of Nashville, Detroit's Merry Old Chief, Atlanta's The Little Colonel, The Hired Hand in Dallas, The Bellhop in St. Louis and Gloomy Gus in Lincoln, Nebraska. Early in 1921 a courageous minister broadcast the first church service to go on the air. He was the Reverend Dr. E. J. Van Etten of Calvary Episcopal Church in Pittsburgh, and there was a certain amount of criticism of him for his pioneer daring. In some quarters the air was not considered dignified enough for the word of God. And wouldn't services on the air encourage the flock to be lax in church attendance? Wouldn't this mean the eventual end of big congregations? Just the opposite happened. People who had not been to church for years were reminded, and, more important, millions of people cut off by distance or storm or illness were to find solace in services on the air through the coming years. No one knew how many people were listening in those days, so it was an eyeopener when Herbert Hoover, then Secretary of Commerce, spoke over KDKA about the need of starving Europe for help, and got $25,000 in the mail. It was considered an almost incredible response but contrast that figure with the $3,000,000 that Walter Winchell's appeals for the Damon Runyon Cancer Fund have brought in to date. On September 10 the Pittsburgh Post started printing the KDKA programs as part of the news, the first newspaper to give regular daily space to radio. During the same month William A. Magee, who was running for mayor of Pittsburgh, made a campaign speech over the air, the first known use of radio in politics. (It is interesting to know that the president of the United States may speak on the air at any time without charge on affairs of concern to the nation. How ever, when he is running for reelection, his party buys time at the standard rate for his campaign speeches.) There were changes on every front in 1921. New words entered the language in a rush. Rudolph Valentino appeared in "The Sheik" and the characters in the popular John Held, Jr., drawings began to call each other "sheiks" and "shebas." The term "parlor snake" started. Splendid things were known as "the berries." If you were annoyed you used the new word "peeved" and said "Blah!" to evidence your emotion. Big things were astir in the comic strip world. Skeezix was born. At least he was found on Uncle Walt's doorstep on February 14 of this year, indeed one of stunning innovation, because he was the first cartoon character to grow up. Skeezix has kept pace with the years ever since. He graduated from high school in 1939, became a staff sergeant during the war, married his girl, Nina, and now they have two children in case you haven't noticed. No Henry Aldrich, he. Henry has stayed the same age (or even retrogressed slightly according to some listeners) since he first took to the air in 1939. There was another interesting development on the children's front about this time. A rash of "Uncles" broke out. These gentlemen specialized in soothing tales about elfs and brownies and cunning animals such as Thornton Burgess' Uncle Wiggley who reached the air in 1922 — very different from the hair-raising dramas of death and disaster now popular at bedtime. Uncle Don who started on WOR, New York, and who is still on the air at WKAT, in Miami Beach, is credited with having the longest run of all radio relatives, played by the same man. He started in 1927 and has been expanding the juvenile vocabulary ever since. He thought up such words as f akerup, scuffyheeler, takechancer, leave arounder and nevergiver, and was one of the earliest users of audience participation. Parents sent him the names of children and he made such birthday announcements as, "Has Johnny Smith of East 36th St. been a good boy? Yes, mighty good! Except he doesn't always go to bed right away when his mother tells him to. And he should. Yes, he should! But if he promises to do better next year, he will find a birthday present if he looks behind the couch." Few children caught on that they were being framed into rash reforms, and they loved it. A decade of sweetness and light is said to have worn on Uncle Don, leading to the celebrated re Listen to "Wendy Warren and the News" Monday through Friday CBS Stations Check Paper for Time Read the fascinating feature, "?0<MtfUt& Ti/ordct" reported by Wendy Warren each month in TRUE EXPERIENCES magazine now at newsstands.