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Jlft-Out Feeling
Why just watch the whirl go by? Guard wisely against underarm odor. Never trust your charm to anything but dependable Mum. Smooth, fragrant Mum contains no water to dry out or decrease its efficiency. Get Mum today!
fnum-So^i fat QkoMM,
Mum checks underarm perspiration odor all day or evening. Protects against risk of future odor after your bath.
Mum contains no harsh, irritating ingredients. Doesn't dry out in the jar to form scratchy crystals.
/Hum-Sofa fa &Au
Won't rot or discolor fine fabrics. Thrifty, too— no waste, no shrinkage.
For sanitary napkins— Mum is &,„„, safe, sure . . . dependable for this important me, too.
Product of Bristol-Myers
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ri&fk •trl'WPls
MARCH, 1950
VOL. 33, NO. 4
RADIO MIRROR
KEYSTONE
PEOPtE ON V m AIR
Robert Donley 19
Mary Shipp 25
Ivy Bethune 27
What I Want In A Wife .by Bill Lawrence 28
What I Want In A Husband by Janette Davis 30
Stella Dallas 32
My Lost Seven Years by Norman Brokenshire 34
"Which Man Do I Really Love?" 36
He's Got To Be Happy! by Judith Field 40
They Did It Themselves ! by Ira Knaster 44
It's A Beautiful Day by Everett Mitchell 48
Nonsense and Some-Sense by Art Linkletter 54
Bill Henry 75
What's New from Coast to Coast by Dale Banks 8
Facing the Music by Bob Poole 12
Collector's Corner by Kitty Kallen 18
Inside Radio 72
Traveler of the Month by Tommy Bartlett 4
There's Glamor in the Air by Dorry Ellis 14
When A Girl Marries by Joan Davis 47
Simply Fancy by Nancy Craig 52
200 Room Housekeeper by Terry Burton 76
ElMliil
My Husband, Mister Smith by Mrs. Bob Smith 56
The Show Goes On 58
The Comedy of Errors 60
Coast to Coast in Television ' 62
•lTFtal
WNBT: If at First : 6
WCAU: Word Painter 10
WFIL: No Mean Talent 16
WBEN: Two of a Kind 21
Radio's Own Life Story by Llewellyn Miller 42
One Kind of Happiness by Nona Marsh 64
Daytime Diary 66
ON THE COVER: Bill Lawrence Color portrait by Ozzie Sweet
P. 52 — Dinnerware — Cox and Company Glass punch cups — Designed for Living
Editorial Director Editor Art Director
FRED K. SAMMIS DORIS McFEKBAN JACK ZASORIN
Associate Editor Associate Art Director
JOSEPHINE PEARSON ERANCES MAEY
Editorial Assistants: JOAN POLLOCK, MARYANNE CROETON
Television: ERANCES KISH Home Service Department: ESTHER FOLEY
Chicago Office: Editor, HELEN CAMBRIA BOLSTAD Hollywood Office: Editor, ANN DAGGETT Managing Editor, FRANCES MORRIN
Staff Photographers, HYMIE EINK, STERLING SMITH Assistant, BETTY JO RICE
PUBLISHED MONTHLY by Macfadden Publications, Inc., New York, N. Y., average net paid circulation 590,240 for 6 months ending June 30, 1949.
EXECUTIVE ADVERTISING, AND EDITORIAL OFFICES at
205 East 42nd Street, New York, N. Y. Editorial Branch Offices: 321 South Beverly Drive, Beverly Hills, Calif., and 221 North LaSalle Street, Chicago, III. O. J. Elder, President: Harold Wise, Executive Vice president; Herbert G Drake, Ernest V. Heyn, and James L. Mitchell, Vice Presidents: Meyer Dworkin, Secretary and Treasurer. Advertising offices also in Boston, Chicago, San Francisco, and Los Angeles.
MANUSCRIPTS, DRAWINGS AND PHOTOGRAPHS should be accompanied by addressed envelope and return postage and will be carefully considered, but publisher cannot be responsible for loss or injury.
Re-entered as Second Class Matter March 1, 1948. at,.th>e Post Office at New York, N. Y., under the Act of March 3, 1879. Authorized as Second Class mail. P.O. DePt-. Ottawa, Ont., Canada. Copyright 1950 by Macfadden Publications, Inc. All rights reserved under International Copyright Convention. All rights reserved under Pan-American Copyright Convention. Todos derechos reservados segun La Convencion Panamericana de Propiedad Literarla y Artistica. Title trademarB
americana de propiedad Literaria y ArtisLica. iijw "ti"c" . JT registered in U. S. Patent Office. Printed in U.S.A. by Art Color ' Printing Co. Member of The TRUE STORY Women's Group