Radio and television mirror (Jan-June 1950)

Record Details:

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JEEPERS! Buttercup Almost Forgot! She's learned the Hard Way what it Costs to Forget, and Buttercup's Taking no Chances. There was that Jolly Bachelor, Fresh from Kalamazoo, with plenty of Lettuce and "Object Matrimony" written all over him, whose First date was his Last. Ditto for the big, bronze Glamour Boy at the Beach last summer, who Kissed her Once, then gave her the Deep Freeze. Ditto for that quiet Casanova who took her to the Early Movies then Dropped her on her own Doorstep at half-past-nine. That isn't going to happen this time. Buttercup's got a new Boy Friend and she intends to Keep Him. She isn't going to let Halitosis (unpleasant breath) Snap the String in Cupid's Bow. This time She'll be Sweet Little Buttercup because she's going back Right Now to let Listerine Antiseptic look after her breath. She knows Listerine Antiseptic is the ExtraCareful precaution against offending. She knows that it freshens and sweetens the breath . . . not for mere minutes . . . but for hours, usually. Moral: It's better to be sweet than sidetracked, so, before any date, never, never omit Listerine Antiseptic. While some cases of halitosis are of systemic origin, most cases, say some authorities, are due to the bacterial fermentation of tiny food particles clinging to mouth surfaces^ Listerine Antiseptic quickly halts such fermentation, then overcomes the odors fermentation causes. Lambert Pharmacal Company, St. Louis, Missouri