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To stay as sweet as you are — make perfume part of your every-day beauty routine
Perfume was never meant to be worn only on special occasions. Every woman should wear it daily.
If you're under the impression that you must be a certain type to wear a particular perfume, you are wrong. The only yardstick is your own taste. Even if you like the fragrance Mrs. Jones always wears, don't buy it for yourself, unless you feel the perfume expresses your personality.
Lovely Eloise McElhone is one girl who has made perfume a vital part of her daily life. And, she'd never think of wearing the same fragrance all the time. No matter which of the three TV shows she is appearing on — Leave It to the Girls, NBC, Eloise Salutes the Stars, DuMont, or Think Fast, ABC — her mood is her perfume guide. And she's learned that no perfume can possibly last throughout the day without being refreshed. So, whenever she retouches her lipstick, she does the same for the perfume. This is easy enough since she always carries a small flagon in her purse.
Like most women, Eloise puts perfume on her wrists, in the crook of her elbows and behind her ears but, for a little excitement, she suggests applying it to the nape of the neck.
Learn how to test a fragrance when you are making a selection. Don't allow the salesgirl to show you more than three perfumes at one time. Your sense of smell just can't take it! The best test is to touch the perfume to your inner wrist. Then, allow the alcohol to evaporate before sniffing. Perfume reacts differently, according to your body chemistry.
Meticulous women, like Eloise, buy their perfume accessories, such as powder, toilet water, sachet and soap, all in the same fragrance. This gives a wonderful matching effect.
The best general rule you can follow when applying perfume is to use it directly on the skin. Never apply perfume to fabric. The fragrance becomes stale and unpleasant.
Eloise McElhone, one of TV's feminine favorites, takes her perfumes seriously. Why not follow her lead?
By DORRY ELLIS
FILM GLUES ACID 10 YOUR TEETH !
Tooth decay is caused by the acid that film holds against your teeth. This acid is formed by the action of mouth bacteria on many foods you eat.
PEPSODENT REMOVES FILM ! HELPS STOP DECAY!
When you use film-removing Pepsodent Tooth Paste right after eating, it helps keep acid from forming. It also removes the dulling stains and "bad breath" germs that collect in film.
FILM NEVER LETS UP!
Film is forming on everyone's teeth day and night. Don't neglect it. Don't let decay start in your mouth. Always brush with film-removing Pepsodent right after eating and before retiring. No other tooth paste can duplicate Pepsodent's film-removing formula. No other tooth paste contains Irium* or Pepsodent's gentle polishing agent. Use Pepsodent every day— see your dentist twice a year.
YOU'LL HAVE BRIGHTER TEETH AND CLEANER BREATH when you fight tooth decay with film-removing Pepsodent!
•Irium is Pepsodent's Reoistered Trade-Mark for Purified Alkyl Sulfate.
ANOTHER FINE PRODUCT OF LEVER BROTHERS COMPANY