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THURSDAY
H
H I
Eastern War Time
i
8:30, Blue: Twai Jim
o.
8:00
9:00
Blue: Breakfast Club
8:45
9:45
CBS: Thus We Live
8:30 10:15
9:00 9:00 9:00
10:00 10:00 10:00
CBS: Valiant Lady Blue: Musical Millwheel NBC: Bess Johnson
1:45 10:30
9:15 9:15 9:15
10:15 10:15 10:15
CBS: Stories America Loves
Blue: Helen Hiett
NBC: Bachelor's Children
1:00
9:30 9:30 9:30
10:30 10:30 10:30
CBS: Stepmother
Blue: A House in the Country
NBC: Help Mate
12:45
9:45 9:45 9:45
10:45 10:45 10:45
CBS: Woman of Courage Blue: Chaplain Jim— U. S. A. NBC: Mary Marlin
10:45
10:15
8:00
10:00 10:00 10:00
11:00 11:00 11:00
CBS: Mary Lee Taylor Blue: Second Husband NBC: The Bartons
8:15 8:15 8:15
10:15 10:15 10:15
11:15 11:15 11:15
CBS: Down Brush Creek Way Blue: Honeymoon Hill NBC: Vic and Sade
11:00 8:30
10:30 10:30 10:30
11:30 11:30 11:30
CBS: Bright Horizon Blue: John's Other Wife NBC: The Road of Life
11:15 8:45
10:45 10:45 10:45
11:45 11:45 11:45
CBS: Aunt Jenny's Stories Blue: Just Plain Bill NBC: David Harum
9:00 9:00
11:00 11:00
12:00 12:00
CBS: Kate Smith Speaks NBC: Words and Music
9:15
11:15
12:15
CBS: Big Sister
9:30 9:30
11:30 11:30
12:30 12:30
CBS: Romance of Helen Trent Blue: Farm and Home Hour
9:45
11:45
12:45
CBS: Our Gal Sunday
10:00 10:00 10:00
12:00 12:00 12:00
1:00 1:00 1:00
CBS: Life Can Be Beautiful Blue: Baukhage Talking MBS: John B. Hughes
10:15 10:15 10:15 10:15
12:15
12:15 12:15 12:15
1:15 1:15 1:15 1:15
CBS: Woman in White MBS: I'll Find My Way Blue: Edward Mac Hugh NBC: Pin Money Party
10:30
12:30
1:30
CBS: Vic and Sade
10:45
12:45 12:45
1:45 1:45
CBS: Road of Life NBC: John Vandercook
4:15 11:00
1:00 1:00
2:00 2:00
CBS: Young Dr. Malone NBC: Light of the World
12:30 11:15
1:15 1:15
2:15 2:15
CBS: Girl Interne
NBC: Arnold Grimm's Daughter
11:30 11:30 11:30
1:30 1:30 1:30
2:30 2:30 2:30
CBS: We Love and Learn Blue: James Mac Donald NBC: The Guiding Light
11:45 11:45
1:45 1:45 1:45
2:45 2:45 2:45
CBS: The Goldbergs
Blue: In Care of Aggie Horn
NBC: Hymns of All Churches
12:00 12:00
2:00 2:00 2:00
3:00 3:00 3:00
CBS: David Harum Blue: Prescott Presents NBC: Against the Storm
12:15 12:15
2:15 2:15
3:15 3:15
CBS: News NBC: Ma Perkins
12:30 12:30
2:30 2:30
3:30 3:30
Blue: News
NBC: Pepper Young's Family
12:45
2:45
3:45
NBC: Right to Happiness
1:00 1:00
3:00 3:00 3:00
4:00 4:00 4:00
CBS: Helping Hand Blue: Club Matinee NBC: Backstage Wife
1:15 1:15
3:15 3:15
4:15 4:15
CBS: Highways to Health NBC: Stella Dallas
1:30 1:30
3:30 3:30
4:30 4:30
CBS: News
NBC: Lorenzo Jones
1:45
3:45
4:45
NBC: Young Widder Brown
2:00 2:00
4:00 4:00
5:00 5:00
CBS: Are You a Genius? NBC: When a Girl Marries
2:15
4:15
5:15
NBC: Portia Faces Life
2:30 2:30
4:30 4:30
5:30 5:30
Blue: Flying Patrol NBC: The Andersons
2:45
4:45
5:45
Blue: Secret City
7:45
5:00
6:00
CBS: Frazier Hunt
3:15
5:15
6:15
CBS: Dorothy Killgallen
7:30 3:30
9:30 5:30
6:30 6:30
Blue: Lum and Abner NBC: Heirs of Liberty
3:45 3:45
5:45 5:45
6:45 6:45 6:45
CBS: The World Today Blue: Lowell Thomas NBC: Bill Stern
8:00 4:00 8:00
6:00 6:00 6:00
7:00 7:00 7:00
CBS: Amos 'n' Andy
Blue: EASY ACES
NBC: Fred Waring's Gang
8:15 4:15 4:15
6:15 6:15 6:15
7:15 7:15 7:15
CBS: Glenn Miller Blue: Mr. Keen NBC: European News
9:30 4:30 7:00
6:30 6:30 6:30
7:30 7:30 7:30
CBS: Maudle's Diary Blue: Hillman and Lindley NBC: Al Pearce
6:45
7:45
NBC: H. V. Kaltenborn
8:30 8:30
7:00 7:00
8:00 8:00
CBS: Death Valley Days NBC: Maxwell House Show
5:30 9:00
7:30 7:30
8:30 8:30
CBS: People's Platform
NBC: THE ALDRICH FAMILY
5:45
7:45
8:45
Blue: Dorothy Thompson
5:55
7:55
8:55
CBS: Elmer Davis
6:00 6:00 6:00 6:00
8:00 8:00 8:00 8:00
9:00 9:00 9:00 9:00
CBS: Major Bowes
MBS: Gabriel Heatter
Blue: America's Town Meeting
NBC: KRAFT MUSIC HALL
6:30
8:30
9:30
CBS: Big Town
7:00 7:00 7:00
9:00 9:00 9:00
10:00 10:00 10:00
CBS: The First Line
MBS: Raymond Gram Swing
NBC: Rudy Vallee
7:45
9:45 10:45
CBS: News of the World
JUI/Y
, 194.
2
PARTIES FOR A CAREER . . .
Elsa Maxwell doesn't give parties any more — or, at least, not many of them. But she'll probably be known, all the rest of her life, as the roly-poly little woman who became the darling of international society because she was such a clever hostess.
When she was a little girl in San Francisco Elsa asked her mother wistfully why the Maxwells were never invited to the great balls and dances she read about in the papers. Mrs. Maxwell said it was because they didn't have enough money — and then and there Elsa decided that some day she would give parties at which people without money would be welcome. In a way, she succeeded — for although rich people have always attended her parties, poor people have been invited to come too, as long as they were witty or amusing.
When you listen to Elsa on her own program, over the Blue network at 9:45 p.m. EWT, every Friday night, you're hearing a woman who fought her way to fame without any of the standard qualities except nerve and a sense of humor. She certainly never was beautiful, and most of her life she's been short of money. But always, she's had a good time, and more important, she's been able to help other people have good times, too.
Her first attempt at making her own way in the world was to bluff a Shakespearean repertory company into letting her play the part of the Nurse in "Romeo and Juliet." She promised to finance the company. When it was discovered that she possessed about ten dollars in total assets, she lost the job. Then came a few years in which she tried to make a living writing songs. Someone promised her a job on the London stage, and she managed to get together enough money for the passage. But when she landed in the English capital the job didn't materialize, and she went back to writing songs, that being the only method of earning a living she could think of at the time.
Mrs. Benjamin Guiness, a member of the horsey set, felt sorry for the goodnatured American girl, and let her live in rooms over the Guiness stable. It was Mrs. Guiness, too, who arranged for Elsa to play some of her songs for the Queen. Elsa rounded up some youngsters who, she thought, had talent — a skinny little boy named Noel Coward, a black-haired girl named Beatrice Lillie, and a friend of. Noel's, Gertrude Lawrence — and took them with her to be part of the Royal concert. Except for Elsa's being so nervous that when she tried to curtsy in front of the Queen she fell flat on her face, everything went off very well, and her career as purveyor-of-entertainment-tothe-famous was begun.
Elsa says she never would have made a success of her life if she hadn't enjoyed people and liked to laugh. She always has a better time at one of her parties than anyone else — and maybe that's a hint for you to follow next time you entertain.
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10:00 12: 10:00 12:
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4:15 11:00
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11:45 11:45
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12:30 12:30
12:45 12:45
1:00 1:00
1:15 1:15
1:30 1:30
2:00 2:00
2:30 2:30
3:10
3:15
3:30 7:30
3:45
3:45 8:00 4:00 8:00
8:15 4:15
7:30 4:30 7:30
9:00 8:30 9:15
5:55
8:30
6:00 6:00 6:00
6:30 6:30 6:30 6:30
7:00
7:00
7:15 7:45
8:15
8:45
9:00 9:00 9:00
9:15 9:15 9:15
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9:45 9:45 9:45
10:00 10:00 10:00
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10:30 10:30 10:30
10:45 10:45 10:45
FRIDAY
Eastern War Time
8:30 lihi. Teias Jim
9:00 Blue: Breakfast Clu
9:15
9:45
10:00 10:00 10:00
10:15 10:15 10:15
10:30 10:30 10:30
10:45 10:45 10:45
11:00 11:00 11:00
11:15 11:15 11:15
11:30 11:30 11:30
11:45 11:45 11:45
12:00 12:00
12:30
3:45
4:15
12:30 12:30
NBC: Isabel Manning Hewson
CBS: Thus We Live
CBS: Valiant Lady Blue: Musical Millwheel NBC: Bess Johnson
CBS: Stories America Loves
Blue: Helen Hiett
NBC: Bachelor's Children
CBS: Stepmother
Blue: A House In the Country
NBC: Help Mate
CBS: Woman of Courage Blue: Chaplain Jim— U. S. A. NBC: Mary Marlin
CBS: Victory Begins at Home Blue: Second Husband NBC: The Bartons
CBS: Down Brush Creek Way Blue: Honeymoon Hill NBC: Vic and Sade
CBS: Bright Horizon Blue: John's Other Wife NBC: The Road of Life
CBS: Aunt Jenny's Stories Blue: Just Plain Bill NBC: David Harum
CBS: Kate Smith Speaks NBC: Words and Music
CBS: Big Sister
CBS: Romance of Helen Trent Blue: Farm and Home Hour
1 1:
2:00 2:00
2:15 2:15
2:30 3:30 2:30
2:45 2:45 2:45
3:00 3:00 3:00
3:15 3:15
CBS:
CBS: Blue: MBS:
CBS: MBS: Blue:
CBS:
CBS: NBC:
CBS: NBC:
CBS: NBC:
CBS: Blue: NBC:
CBS: Blue: NBC
CBS: Blue: NBC
CBS: NBC
Blue NBC
Blue: NBC
CBS:
Blue: NBC
Blue: NBC
CBS: NBC
Our Gal Sunday
Life Can Be Beautiful Baukhage Talking John B. Hughes
Woman in White I'll Find My Way Edward Mac Hugh
Vic and Sade
Road of Life John Vandercook
Young Dr. Malone Light of the World
Girl Interne
Arnold's Grimm's Daughter
We Love and Learn James Mac Donald The Guiding Light
The Goldbergs In Care of Aggie Horn Hymns of All Churches
David Harum Prescott Presents Against the Storm
News Ma Perkins
News : Pepper Young's Family
Southernaires Right to Happiness
Helping Hand Arthur Tracy Backstage Wife
CBS: NBC
Blue NBC
Blue Blue
Club Matinee : Stella Dallas
Sing Along : Lorenzo Jones : Young Widder Brown
Are You a Genius? When a Girl Marries
: Portia Faces Life
Flying Patrol : The Andersons
Secret City
The Lone Ranger
CBS: Ted Husing CBS: Hedda Hopper CBS: Frank Parker Blue: Lum and Abner CBS: The World Today Blue: Lowell Thomas NBC: Bill Stern CBS: Amos 'n' Andy Blue: Col. Stoopnagle NBC: Fred Waring1s Gang
CBS: Irene Rich (June 12) NBC: European News
CBS: How 'm I Doin' Blue: Hillman and Lindley NBC: Grand Central Station
CBS: KATE SMITH HOUR
Blue: Gang Busters
MBS: Cal Tlnney
NBC: Cities Service Concert
Blue: Meet Your Navy
NBC: INFORMATION PLEASE
CBS: Elmer Davis
CBS: Blue:
MBS NBC
CBS: Blue: MBS NBC
Blue:
NBC
CBS
CBS
Philip Morris Playhouse March of Time Gabriel Heatter : Waltz Time
That Brewster Boy
Dinah Shore : Double or Nothing : Plantation Party
Elsa Maxwell
: People Are Funny
Wherever You Are News of the World
45