Radio and television mirror (July-Dec 1942)

GOING GKEAT on BROADlV/iy/ LOU HOLTZ, WILLIE HOWARD and PHIL BAKER -stars of Clifford C. Fisher's "Priorities of 1942". This gang knows a hit when it has one. That's why Pepsi-Cola's getting the big rush. It tastes better . . . lasts longer . . . gives 'em more for their nickel. That's what you want. That's what Pepsi-Cola gives you. "Ar Pepsi-Cola is made only by Pepsi-Cola Company, Long Island City, N, Y. Bottled locally by Authorized Bottlers from coast to coast A TIP ON TIPPING WHEN I'm working, I have to do a great deal of traveling around the country. So checking in and out of hotels, eating in restaurants, checking your hat, and checking your car in garages, calls for a lot of tipping of the people who serve you. Well, something happened to me recently that gave me the idea for a victory hobby. And if everybody would take up my hobby, the victory effort of this country would be helped by hundreds of millions of dollars. Here's what happened. Some time ago, I pulled up in front of a restaurant in a small town down in Alabama. My car was badly in need of a washing. Just then, a young fellow came running up with a pail of water and said, "Wash your car, Mister?" I answered, "Okay, son. And if you do a good job, I'll give you a good tip." When I finished lunch, I came out and there were three kids just finishing washing my car. So instead of tipping one boy, I had to tip all three of them. I was sort of disgruntled about it. The minute I tipped them, they dashed into a tavern next door. I went into a drug store to make a phone call. When I came out, the three boys were standing on the curb Those dimes and quarters that you hand out — why not turn them into War Savings Stamps? Let Mr. Nesbitt on CBS' Hobby Lobby program tell you how again. I said, "Don't tell me you've spent that money already?" And one of them replied, "Yeah. Now we're broke again." I drove off, but the more I thought about it, the more I wished that I could have given them a more lasting reward. Then the idea hit me. I decided that from then on, all my tips would be made with American War Savings Stamps. By tipping with War Savings Stamps in denominations of ten cents and twenty-five cents, I could give a tip of any sizable amount. And I felt that giving War Savings Stamps for a tip, might be the inspiration for that person saving the Stamps to turn them into War Bonds. And that would not only add to their own security, but they would be doing ; their part for the security of our country. The more I thought about it, the bigger the idea seemed. I felt! it was an idea everybody could take! up. And I started figuring a way to| spread the idea across the nation. I had a lot of cards printed — saying, i "I'm an American — are you? Help me help our country. The War Savings Stamp or Stamps attached to thisj card are for you. A reward for services rendered. You can cash them or save them. If you must cash them,1 don't cash them until you have to. If j you save them, you may be helping to ■ save your country. Buy more stamps' — just like this one — and buy War Savings Bonds when you've saved enough of them. In that way, you'll get interest on your money — and; you'll find this the most interesting tip you ever received. Save — for' Victory." I printed the card in the form of a red, white and blue American flag, with my name and address,; where I attached the War Savings! Stamps. (First heard in an interview with J. R. Nesbitt, salesman, on Dave Elman's Hobby Lobby program, now broadcast on Tuesday nights at 8:30 EWT, over CBS, sponsored by Palmolive Shaving Creams.)