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"Glamor-Girl, You're Kissing Your Career Good-bye—
There's no future in a smile that ignores 'Pink Tooth Brush9!99
"It doesn't make sense, Lady! With your looks, you're a natural for the Magazine Girl Of -The -Year — and what happens! 'Pink tooth brush' puts your smile in shrouds. It's oblivion for you unless you do something about that dingy smile!"
"Look at the glamor girls in any magazine. Their bright, sparkling smiles spell charm! And that's the kind of smile you can check up to healthy gums as well as sparkling teeth. I'm making your next booking—with the dentist!"
"Young lady, sparkling smiles depend largely on firm, healthy gums. And today's soft foods rob gums of natural exercise. They need more work." (Note: A recent survey shows dentists prefer Ipana for personal use 2 to 1 over any other dentifrice.)
"That photographer really was my friend ! Ipana and massage each day —brighter teeth already— sparkling smile on the way ! And when I massage my gums that stimulating 'tingle' seems to say, 'Your smile will soon be a picture for any magazine ! ' "
"O.K. Mr. Camera Man. Now let's see if you can really do justice to my sparkling new smile. And orchids to you and that dentist of mine for helping me win the honor of Magazine -Girl -Of -The -Year. Yes, and a great big credit line to Ipana Tooth Paste and massage. Without that beauty treatment for my smile, I might have been minus a career."
Help keep gums firmer, teeth brighter, smiles more sparkling with Ipana and Massage!
""T)INK" on your tooth brush calls L for immediate action. It means —see your dentist at once.
He may tell you our soft, creamy foodshave denied your gums thenatural exercise they need for healthy firmness. And, like many dentists, he may suggest "the helpful stimulation of Ipana and massage."
For Ipana Tooth Paste is specially designed, not only to clean teeth thoroughly but, with massage,
OCTOBER, 1942
to help make gums firmer, stronger.
Each time you brush your teeth, massage a little Ipana onto your gums. That invigorating "tang"— exclusive with Ipana and massage —tells you that circulation is speeding up within the gum tissues— helping gums to healthier firmness.
Let the regular use of Ipana and massage help you to have a lovelier, more appealing smile through healthier gums and brighter teeth.
A Product 'of Bristol-Myers
IPANA TOOTH PASTE