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WEDNESDAY
Eastern Time
8:30. NBC-Red: Gene and Glenn
9:00 NBC-Blue: Breakfast Club
9:15 CBS: School of the Air
9:45 CBS: Stories America Loves 9:45|NBC-Red: Edward MacHugh
10:00 CBS: Betty Crocker
NBC-Red: Bess Johnson
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CBS: Myrt and Marge NBC-Blue: Helen Hiett NBC-Red: Bachelor's Children
CBS: Stepmother
NBC-Blue: A House in the Country
NBC-Red: Help Mate
CBS: Woman of Courage NBC-Blue: Prescott Presents NBC-Red: The Road of Life
CBS: Treat Time NBC-Red: Mary Marlin
CBS: The Man I Married NBC-Red: Pepper Young's Family
CBS: Bright Horizon
NBC-Red: The Bartons
CBS: Aunt Jenny's Stories NBC-Red: David Harum
CBS: Kate Smith Speaks MBS: John B. Hughes NBC-Red: Words and Music
CBS: Big Sister NBC-Red: The O'Neills
CBS: Romance of Helen Trent NBC-Blue: Farm and Home Hour
CBS: Our Gal Sunday
CBS: Life Can Be Beautiful
MBS: We Are Always Young
CBS: Woman in White
MBS: Government Girl
NBC-Blue: Ted Malone
CBS: Right to Happiness
MBS: Front Page Farrell
CBS: Road of Life
MBS: I'll Find My Way
CBS: Young Dr. Malone
NBC-Red: Light of the World
CBS; Girl Interne
NBC-Red: The Mystery Man
CBS: Fletcher Wiley
NBC-Blue: into the Light
NBC-Red: Valiant Lady
CBS: Kate Hopkins
NBC-Blue: Midstream
NBC-Red: Arnold Grimm's Daughter
CBS: A Helping Hand
NBC-Blue: Orphans of Divorce
NBC-Red: Against the Storm
CBS: News for Women
NBC-Blue: Honeymoon Hill
NBC-Red: Ma Perkins
CBS: Renfro Valley Folks NBC-Blue: John's Other Wife NBC-Red: The Guiding Light CBS: Highways to Health NBC-Blue: Just Plain Bill NBC-Red: Vic and Sade CBS: CBS Concert Hall NBC-Blue: Club Matinee NBC-Red: Backstage Wife NBC-Red: Stella Dallas CBS: News
NBC-Red: Lorenzo Jones MBS: Boake Carter NBC-Red: Young Widder Brown CBS: Mary Marlin NBC-Blue: Adventure Stories NBC-Red: When a Girl Marries CBS: The Goldbergs NBC-Red: Portia Faces Life CBS: The O'Neills NBC-Blue: Wings on Watch NBC-Red: We the Abbotts CBS: Ben Bernie NBC-Blue: Tom Mix CBS: Edwin C. Hill CBS: Hedda Hopper CBS: Frank Parker CBS: The World Today NBC-Blue: Lowell Thomas NBC-Red: Paul Douglas CBS: Amos 'n' Andy NBC-Blue: EASY ACES NBC-Red: Fred Waring's Gang
CBS: Lanny Ross NBC-Blue: Mr. Keen NBC-Red: European News CBS: Meet Mr. Meek MBS: The Lone Ranger ( BS: BIG TOWN MBS: Cal Tinney NHC-Blue: Quiz Kids NBC-Kcd: The Thin Man
CFiS: Dr. Christian
NBC'-Hlue: Manhattan at Midnight
NB(;-I<<:d: Plantation Party
CliS: Elmer Davis
CBS: FRED ALLEN
MBS: Gabriel Hoatter
NBC-BIuc: Basin Street Music
NBC-Red: Eddie Cantor
NBC-Blue: Penthouse Party
NBC-Red: Mr. District Attorney
( BS: Glenn Miller
MBS: Raymond Gram Swing
NBC-Bhic: American Melody Hour
NBC-Ki'l: Kay Kyser
CBS Public Affairs
MBS: Spotlight Bands
CHS: Juan Arvlzu
NllC-Ulue: Ahead of Headllnai
CBS: Newt of the World
Alice Reinheart created Chichi in popular Life Can Be Beautiful
HAVE YOU TUNED IN...
Alice Reinheart, our cover girl on this issue, who stars as Chichi in Life Can Be Beautiful over CBS at 1:00 P.M., E.S.T., sponsored by Ivory.
It's a wonder that Alice Reinheart is able to keep herself in New York within reach of a microphone. Because ever since she was a youngster — called "Shrimp" by her classmates — she has been a willing victim of the wanderlust. It took her no time at all to leave her home in California and get to New York where she was featured in a Broadway play, but even that didn't satisfy her, and she traveled all over Europe.
Now, however, it looks as though she has settled down for good. She created the role of Chichi when Life Can Be Beautiful first went on the air, and has become so closely identified with it that listeners probably would revolt if she ever left the show. Besides, she is now Mrs. Burke Miller, wife of an NBC executive, with a home of her own. That makes a difference.
Alice once studied journalism, and maybe that's why she is almost as interested in reading and writing as she is in acting. She has a hobby that sounds more like work. She wasn't always able to buy all the books she wanted, so in 1928 she began a scrapbook, which now runs into the fifth volume. Each huge book is filled with quotations and excerpts from the world's greatest literature, all copied out in Alice's neat, small handwriting. In many languages are hundreds of sentences, paragraphs or chapters first written by such widely different people as Maeterlinck, Homer, Krishna, Confucius, Rabindranath Tagore, and Will Rogers. Besides her scrapbooks, Alice owns a huge library, and books fill every spare corner of her home.
All this intellectuality doesn't keep her from being superstitious enough to cross her fingers whenever she walks on wood placed the long way, or from being feminine enough to like expensive clothes. She's truly independent, and doesn't care a great deal whether people like her or not — but they usually do.
DATES TO REMEMBER
November 27: There'll be hilarity and good-fellowship at Duffy's Tavern tonight— enjoy them by tuning in CBS at 8:30.
December 24: It's Christmas Eve, and CBS presents its annual program of carols, with famous guest singers, between midnight and 1 A.M., E.S.T.
December 25: Nobody needs to be told what day this is. There'll be a lot of special programs. . . . One of the most interesting is a play by William Saroyan, called "There's Something I Got to Tell You," on CBS from 10:15 until 10:45 tonight.
8:
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THURSDAY
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11:00
11:15
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Eastern Time
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NBC-Red' Gene and Glenn
NBC-Blue: Breakfast Club
CBS: School of the Air
CBS: Stories America Loves NBC-Red: Edward MacHugh
CBS: Hymns of all Churches NBC-Blue: Musical Millwheel NBC-Red: Bess Johnson
CBS: Myrt and Marge NBC-Blue: Helen Hiett NBC-Red: Bachelor's Children
CBS: Stepmother
NBC-Blue: A House in the Country
NBC-Red: Help Mate
CBS: Woman of Courage NBC-Blue: Prescott Presents NBC-Red: The Road of Life
CBS: Mary Lee Taylor NBC-Red: Mary Marlin CBS: The Man I Married NBC-Red: Pepper Young's Family CBS: Bright Horizon NBC-Blue: Richard Kent NBC-Red: The Bartons CBS: Aunt Jenny's Stories NBC-Red: David Harum CBS: Kate Smith Speaks MBS: John B. Hughes NBC-Red: Words and Music CBS: Big Sister NBC-Red: The O'Neills CBS: Romance of Helen Trent NBC-Blue: Farm and Home Hour CBS: Our Gal Sunday
CBS: Life Can Be Beautiful
MBS: We Are Always Young
CBS: Woman in White
MBS: Government Girl
NBC-Blue: Ted Malone
NBC-Red: Pin Money Party
CBS: Right to Happiness
MBS: Front Page Farrell
CBS: Road of Life
MBS: I'll Find My Way
CBS: Young Dr. Malone ■
NBC-Red: Light of the World '~,
CBS: Girl Interne
NBC-Red: The Mystery Man
CBS: Fletcher Wiley
NBC-Blue: Into the Light
NBC-Red: Valiant Lady
CBS: Kate Hopkins
NBC-Blue: Midstream
NBC-Red: Arnold Grimm's Daughter
CBS: A Helping Hand
NBC-Blue: Orphans of Divorce
NBC-Red: Against the Storm
NBC-Blue: Honeymoon Hill NBC-Red: Ma Perkins
CBS; Renfro Valley Folks
NBC-Blue: John's Other Wife
NBC-Red: The Guiding Light
CBS: Adventures in Science
NBC-Blue: Just Plain Bill
NBC-Red: Vic and Sade
CBS: Cincinnati Conservatory
NBC-Blue: Club Matinee
NBC-Red: Backstage Wife
NBC-Red: Stella Dallas
CBS: News
NBC-Red: Lorenzo Jones
MBS: Boake Carter
NBC-Red: Young Widder Brown
CBS: Mary Marlin
NBC-Blue: Adventure Stories
NBC-Red: When a Girl Marries
CBS: The Goldbergs
NBC-Red: Portia Faces Life
CBS: The O'Neills
NBC-Blue: Wings on Watch
NBC-Red: We the Abbotts
CBS: Ben Bernie
NBC-Blue: Tom Mix
CBS: Edwin C. Hill
CBS: William L. Shirer
NBC-Blue: Lum and Abner NBC-Red: Heirs of Liberty
CBS: The World Today NBC-Blue: Lowell Thomas NBC-Red: Paul Douglas
CBS: Amos 'n' Andy NBC-Blue: EASY ACES NBC-Red: Fred Waring's Gang
CBS: Lanny Ross
NBC-Blue: Mr. Keen NBC-Red: European News
CBS: Maudie's Diary NBC-Red: Xavier Cugat NBC-Red: H. V. Kaltenborn CBS: Death Valley Days NBC-Blue: March of Time NBC-Red: Maxwell House Show CBS: Duffy's Tavern NBC-Blue: Service With a Smile NBC-Red: THE ALDRICH FAMILY CBS: Elmer Davis CBS: Major Bowes Hour MBS: Gabriel Heatter NBC-Blue: Hillman and Clapper NBC-Red: KRAFT M^SIC HALL NBC-Blue: AMERICA'S TOWN
MEETING CBS: Glenn Miller NBC-Red: Rudy Vallee CBS: Professor Quiz MBS: Spotlight Bands NBC-Red: Frank Fay CBS: News of the World
RADIO AND TELEVISION MIRROR