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NBC-Blue: Who's Blue NBC-Red: Gene and Glenn
NBC-Blue: BREAKFAST CLUB
N'BC-Red: Isabel Manning Hewson
CBS: Betty Crocker NBC-Red: Edward Mac Hugh
CBS: By Kathleen Norris NBC-Red: Bess Johnson
CBS: Myrt and Marge NBC-Blue: Vagabonds NBC-Red: Ellen Randolph
CBS: Stepmother NBC-Blue: Clark Dennis NBC-Red: Bachelor's Children
CBS: Woman of Courage NBC-Blue: Wife Saver NBC-Red: The Road of Life
CBS: Treat Time NBC-Red: Mary Marlin
CBS: Martha Webster
NBC-Red: Pepper Young's Family
CBS: Big Sister NBC-Red: Lone Journey
CBS: Aunt Jenny's Stories NBC-Red: David Harum
CBS: KATE SMITH SPEAKS NBC-Red: Words and Music
CBS: When a Girl Marries NBC-Red: The O'Neills
CBS: Romance of Helen Trent NBC-Blue: Farm and Home Hour
CBS: Our Gal Sunday
CBS: Life Can be Beautiful MBS: We Are Always Young
CBS: Woman in White MBS: Edith Adams' Future NBC-Blue: Ted Malone
CBS: Right to Happiness MBS: Government Girl
CBS: Road of Life MBS: I'll Find My Way
CBS: Young Dr. Malone NBC-Red: Light of the World
CBS: Girl Interne NBC-Red: Mystery Man
30 CBS: Fletcher Wiley
30 MBS: Philadelphia Orchestra
30 NBC-Blue: Midstream
30jNBC-Red: Valiant Lady
45 CBS: Kate Hopkins
45 NBC-Blue: The Munros
NBC-Red: Arnold Grimm's Daughter
CBS: Mary Margaret McBride NBC-Blue: Orphans of Divorce NBC-Red: Against the Storm
CBS: Frank Parker
NBC-Blue: Honeymoon Hill
NBC-Red: Ma Perkins
CBS: A Friend in Deed
NBC-Blue: John's Other Wife
NBC-Red: The Guiding Light
CBS: Exploring Space
NBC-Blue: Just Plain Bill
NBC-Red: Vic and Sade
NBC-Blue: Mother of Mine
NBC-Red: Backstage Wife
NBC-Blue: Club Matinee
NBC-Red: Stella Dallas
CBS: Bess Johnson
NBC-Red: Lorenzo Jones
NBC-Red: Young Widder Brown
CBS: Mary Marlin
NBC-Blue: Children's Hour
N'BC-Red: Home of the Brave
CBS: The Goldbergs
NBC-Red: Portia Faces Life
(lis The O'Neills
NBC-Blue: Drama Behind Headlines
Mi( -Red: We, the Abbotts
CBS: Scattergood Baines
Mil -Blue: Gasoline Alley
NIK Red: Jack Armstrong
Edwin C. Hill
Bob Trout
Hedda Hopper
Paul Sullivan
The World Today
Blue: Lowell Thomas NISI -Red: Paul Douglas CBS: Amos 'n* Andy N li( -Red: Fred Wiring's Gang ( Its Lanny Ross NIK -Red: European News
Al Pi. Ill <■
The Lone Ranger
<••(): Rhyme and Rhythm
KATE SMITH
Blue: John Gunthor
' >| Cities Service Concert N IK NIK l<
< IIS Elmer Davis ( MS: Groat Moments from Great
Plays Mils Gabriel Heattor
Blue: Bon Bernle
Red Waltz Time
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Blue: Death Valloy Days
INFORMATION PLEASE
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30 i II . 30 NIK 30 N IK
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Campbell Playhouse Blue Your Happy Birthday Red Uin I. w.ilnr's Dog House Blue The Nlckol Man Hollywood Promlero Raymond Gram Swing Red: Wings ol Destiny
Juan Arvlzu Newt ol the World
Stars like Ethel Barrymore are Lincoln Highway's guests.
HAVE YOU TUNED IN...
Lincoln Highway, on NBC-Red Saturday mornings at 11:00, E.D.S.T., rebroadcast at 9:00 Pacific Time, sponsored by Shinola Shoe Polish.
Most sponsors used to shun a Saturdaymorning program, on the theory that people were too busy doing other things to listen to the radio. Then along came the Shinola people and put Lincoln Highway on — a regular night-time show, with famous guest stars and good dramatic stories — and gathered so many listeners that now other sponsors are following their lead. Lincoln Highway just celebrated its first anniversary and it's estimated that more than four million people tune it in every Saturday.
A different star is heard every week in a half-hour play specially written to fit his or her talents. Raymond Massey was on one Saturday, and the authors had a fine script for him, in which he was to play Abraham Lincoln, following up his immense success as the Great Emancipator on the stage and in movies. Massey asked for a different part — didn't want to play Lincoln again for fear he'd be "typed."
Lanky Don Cope, the director, has grown adept at handling temperaments, but he still shudders when he remembers the way Luise Rainer insisted on having her pet dog in the studio with her during the broadcast. Luckily, the dog didn't bark once, but Don lost pounds being afraid he would. Luise went through the whole broadcast kneeling on a studio chair, reading her part. For some reason or other, that was the way she liked to stand at the mike.
Lincoln Highway has a rehearsal at 8:00 on Saturday mornings, which makes it tough on actors. As a rule, they aren't habitual early risers. Once Ethel Waters' maid forgot to wake her, so that the famous Negro star arrived at the studio breathless, just in time to go on the air without benefit of rehearsal.
You hear John Mclntire as the narrator and master of ceremonies, and Jack Arthur singing the Lincoln Highway theme song at the beginning and end of the program. Jack composed the tune and wrote the words himself, taking exactly half an hour to do the job.
Getting Hollywood stars to guest on the program is a job in itself. Not that the movie people aren't willing to broadcast, but the show originates in New York, so the producers have to plan on grabbing the screen stars during their infrequent and brief visits to Manhattan. Once the date for a guest appearance is set, writers get to work tailoring a script to fit— and sometimes the scripts have to be changed.
■^ For Eastern Standard Time or Central Daylight Time subtract one hour from Eastern Daylight Time ^
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SATURDAY
Eastern Daylight Time
8:00 CBS. News of Europe 8:00 NBC-Red News
8:15 NBC-Blue: Who's Blue 8:15 NBC-Red: Gene and Glenn
8:30 < lis Hillbilly Champions 8:30 NBC-Blue: Dick Leibert
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NBC-Blue: Josh Higgins NBC-Red. Deep River Boys
9:00 CBS. Press News
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NBC-Red: Happy Jack
CBS: Burl Ives NBC-Red: Market Basket
CBS. Old Dirt Dobbcr NBC-Red: Music for Everyone
CBS: The Life of Riley NBC-Blue: Richard Kent NBC-Red: Bright Idea Club
CBS: Gold if You Find It
NBC-Red: Happy Jack
NBC-Red: Lincoln Highway CBS: Honest Abe
CBS Dorothy Kilgallen NBC-Blue: Our Barn NBC-Red: Weekend Whimsy
CBS: Country Journal
NBC-Red: Nat'l Fed. Women's Clubs
CBS: Stars Over Hollywood NBC-Blue: Farm Bureau NBC-Red: Call to Youth
CBS: Jobs for Defense
CBS: MBS
Let's Pretend : We Are Always Young
MBS: Edith Adams' Future
CBS: No Politics MBS: Government Girl NBC-Red: Masters Orchestra
MBS: I'll Find My Way
NBC-Blue: Indiana Indigo
CBS: Of Men and Books NBC-Red: Jenkins Orchestra
CBS: .Dorian String Quartet NBC-Blue: Bobby Byrnes Orch.
NBC-Red: Guy Hedlund Players
CBS: NBCNBC
Matinee at Meadowbrook Blue: Club Matinee Red: Campus Capers
NBC-Red: A Boy, a Girl, and a Band
CBS: News of the Americas NBC-Blue: Cleveland Calling NBC-Red: The World Is Yours
CBS: Report to the Nation NBC-Red: Thornhill Oreh.
NBC-Blue: Dance Music
CBS: Elmer Davis NBC-Blue: Vass Family NBC-Red: Religion in the News
CBS: The World Today NBC-Blue: Edward Tomlinson NBC-Red: Paul Douglas
CBS: People's Platform NBC-Blue: Message of Israel NBC-Red: Defense for America
CBS: Wayne King
NBC-Blue: Little Ol' Hollywood
NBC-Red: H. V. Kaltenborn
C BS: NBC NBC
Your Marriage Club
Blue: Kay Dee Triplets
Red: Knickerbocker Playhouse
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NBC-Blue: Man and the World
CBS: Duffy's Tavern
MBS: Boake Carter
NBC -Blue: Bishop and the Gargoyle
NBC-Red: Truth or Consequences
CBS: YOUR HIT PARADE MBS: Gabriel Heatter NBC-Blue: Spin and Win NBC -Red: National Barn Dance
MBS. Contact
NBC-Blue: NBC Summer Symphony
CBS: Saturday Night Serenade
M IIS; Chicago Concert NBC-Red: Uncle Ezra
CBS: Public Affairs
c BS: Girl About Town
CBS: News of the World
RADIO AND TELEVISION MIRROR