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FRIDAY
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Gene and Glenn Breakfast Club
CBS: School of the Air
NBC-Red: Isabel Manning Hewson
CBS: Stories America Loves NBC-Red Edward MacHugh
CBS: Betty Crocker NBC-Blue: Musical Mill wheel NBC-Red: Bess Johnson
CBS: Myrt and Marge NBC-Blue: Helen Hiett NBC-Red: Bachelor's Children
CBS: Stepmother NBC-Blue: Clark Dennis NBC-Red: Help Mate
CBS: Woman of Courage NBC-Blue: Prescott Presents NBC-Red: The Road of Lite
CBS: Treat Time NBC-Red Mary Marlin
CBS: The Man I Married
NBC-Red: Pepper Young's Family
CBS: Bright Horizon
NBC-Red: The Goldbergs
CBS: Aunt Jenny's Stories
NBC-Red: David Harum
CBS: Kate Smith Speaks
MBS: John B. Hughes
NBC-Red: Words and Music
CBS: Big Sister
NBC-Red The O'Neills
CBS: Romance of Helen Trent
NBC-Blue: Farm and Home Hour
CBS: Our Gal Sunday
CBS: Life Can be Beautiful
MBS: We Are Always Young
CBS: Woman in White
MBS: Government Girl
NBC-Blue Ted Malone
CBS. Right to Happiness
MBS: Front Page Farrell
CBS: Road of Life
MBS: I'll Find My Way
CBS: Young Dr. Malone
NBC-Blue: Music Appreciation
NBC-Red: Light of the World
CBS: Girl Interne
NBC-Red: Mystery Man
CBS: Fletcher Wiley
NBC-Red: Valiant Lady
CBS: Kate Hopkins
NBC-Red: Arnold Grimm's Daughter
CBS: News for Women
NBC-Blue: Orphans of Divorce
NBC-Red: Against the Storm
NBC-Blue: Honeymoon Hill
NBC-Red: Ma Perkins
CBS: Renfro Valley Folks
NBC-Blue: John's Other Wife
NBC-Red: The Guiding Light
CBS: Trailside Adventures
NBC-Blue: Just Plain Bill
NBC-Red: Vic and Sade
CBS: Pop Concert
NBC-Blue: Club Matinee
NBC-Red: Backstage Wife
CBS: Highways to Health
NBC-Red: Stella Dallas
CBS: News
NBC-Red: Lorenzo Jones
NBC-Red: Young Widder Brown
CBS Mary Marlin
NBC-Blue: Adventure Stories
NBC-Red: When a Girl Marries
CBS The Goldbergs
NBC-Blue: The Bartons
NBC-Red Portia Faces Life
CBS The O'Neills
NBC-Blue: Wings on Watch
NBC-Red We tne Abbotts
CBS: Ben Bernie
NBC-Blue Tom Mix
CBS: Edwin C. Hill
CBS: Bob Trout
CBS: Hedda Hopper
CBS: Frank Parker
NBC-Blue: Lum and Abner
CBS. The World Today
NBC-Blue: Lowell Thomas
NBC-Red: Paul Douglas
CBS: Amos 'n' Andy
NBC-Red: Fred Waring's Garni
CBS: Lanny Ross
NBC-Red: European News
CBS: Al Pearce
MBS The Lone Ranger
CBS: KATE SMITH HOUR
NBC-Blue: Auction Quiz
NBC-Red: Cities Service Concert
NBC-Red INFORMATION PLEASE
CBS: Elmer Davis
CBS: Great Moments from Great
Plays MBS Gabriel Heatter NBC-Blue: Gang Busters NBCRed Waltz Time CBS: First Niqhter MliS: Three Ring Time NBC-Blue: Michael and Kitty NBC-Ucd: Uncle Walter's Oog House CBS: Ginny Simms CBS: Hollywood Premiere MBS. Raymond Gram Swing NBC-Red: Wings of Destiny MBS: Dance Program
9:45 I0:45CBS: News of tho World
You can listen to Ben Bernie now five times a week instead of one.
HAVE YOU TUNED IN...
Just Entertainment, starring Ben Bernie and all the lads, heard Mondays through Fridays at 5:45 P.M., Eastern Time, sponsored by Spearmint Gum.
Ben Bernie has been entertaining people for more than thirty years, and if his manner of entertaining them today is practically the same as it was when he started — well, it still works. His "Yowsah, yowsah," and his "Fo-give me," his drawl and his cigar and his never-ending feud with Winchell, are all Bernie trademarks, and his fans would hate to see even one of them disappear.
That casual manner of his first made its appearance when Ben was an engineering student at Cooper Union in New York City. To help pay expenses, he took a temporary job in a department store, selling violins. His sales talk was something never heard before or since. To an undecided customer he'd say, "Remind me to have the boss cut my salary if I don't sell you this fiddle" — and usually he sold it. His vaudeville tryout was in a Brooklyn waterfront theater where a person either had to be a good performer or an expert at getting out of the way of flying missiles. He played a violin solo and was so nervous that he achieved a tremolo he's never since been able to duplicate. The audience seemed to like it, though, and his career was launched.
Before the first World War Ben and Phil Baker were a vaudeville team. After the war he organized his band and toured Europe with it. He was a rich man when the Wall Street crash came along and wiped out all his savings, but he scraped together enough money for a new start, got into radio, and has bobbed up with a sponsor every season since.
Ben's three greatest pleasures are cigarsmoking, horse-racing, and the music of Mozart. He has successfully eluded all radio-studio rules against smoking, and always lights up a new stogie just before broadcast time. The only time he gave up the cigar was a season or so ago when he had a sponsor who made pipe tobacco. He struggled along unhappily with a pipe until the series ended.
The boys in his band call him "Mice," short for "Maestro." Most of them have been with him for years.
DATES TO REMEMBER
October 31: Unless there's a last-minute change in schedule, Mutual broadcasts the fight tonight between lightweight champion Lew Jenkins and Sammy Angott — tune in at 10: 00, Eastern Time.
November 14: Another prizefight — Gus Lesnevich vs. Tami Mauriello, lightheavyweights, on MBS at 10:00.
November 21: This is a good month for fight fans — tonight's, also on Mutual, is between Billy Soose, middleweight champion, and Ken Overlin.
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SATURDAY
Eastern Time
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NBC: News
NBC-Red: Hank Lawsen
NBC-Red: Dick Leibert
CBS. Adelaide Hawley NBC-Blue: String Ensemble NBC-Red Deep River Boys
CBS: Press News NBC-Blue: Breakfast Club NBC-Red: News
NBC-Red: Market Basket
CBS: Old Dirt Dobber NBC-Red: New England Music
CBS: Burl Ives
NBC-Blue: Musical Mill wheel
NBC-Red: Let's Swing
NBC-Red: Happy Jack
CBS: Jones and I NBC-Red: America the Free
NBC-Red: Lincoln Highway
CBS: Kay Thompson
CBS: Dorothy Kilgallen NBC-Blue Our Barn NBC-Red: Vaudeville Theater
CBS: Hillbilly Champions
CBS: Theater of Today NBC-Red: News
NBC-Red: Consumer Time
CBS: Stats Over Hollywood NBC-Blue: Farm Bureau NBC-Red: Call to Youth
NBC-Red: Matinee in Rhythm
CBS: Let's Pretend
MBS: We Are Always Young
MBS. Government Girl
CBS: Brush Creek Follies NBC-Blue: Vincent Lopez
CBS: FOOTBALL
MBS: I'll Find My Way
CBS: Buffalo Presents NBC-Blue: FOOTBALL NBC-Red: FOOTBALL
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CBS: Matinee at Meadowbrook NBC-Blue: Glenn Miller
CBS: Calling Pan-America NBC-Blue. Dance Music
CBS: Elmer Davis NBC-Red: Art of Living
CBS: The World Today NBC-Blue: Edward Tomlinson NBC-Red: Paul Douglas
CBS: People's Platform NBC-Blue: Message of Israel NBC-Red: Defense for America
CBS: Wayne King
NBC-Blue: Little Ol' Hollywood
NBC-Red: Sammy Kaye
NBC-Red: H. V. Kaltenborn
CBS: Guy: Lombareo NBC-Blue Boy Mets Band NBC-Red: Knickerocker Playho3se
CBS: Hobby Lobby
NBC-Blue: Bishop and the Gargoyle
NBC-Red: Truth or Consequences
MBS: Chicago Theater
CBS: YOUR HIT PARADE MBS: Gabriel Heatter NBC-Blue: Spin and Win NBC-Red: National Barn Dance
NBC-Blue: Concert Orchestra
CBS: Saturday Night Serenade
MBS: Dance Program
10:00 NBC-Blue: Hemisphere Revue
7:00 9:00 10:00 NBC-Red: Bill Stern Sports Review
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I 10:15 CBS: Public Affairs
1:30 NBC-Red: Hot Copy
10:45 CBS: News of the World
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RADIO AND TELEVISION MIRROR