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\bu're a very Different Girl -under tie Summer Sun
-and you need a different Shade of Powder !
I
— AND WHEN YOU'RE CHOOSING IT BE VERY CERTAIN THAT IT CONTAINS NO GRIT
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1. Day by day, the summer sun is changing the tones of 3"our skin! Are you still using the face powder that went with last winter's evening gown: Then, says Lady Esther, 5-ou are innocently wasting your loveliness! It's important to change to a summer shade that will harmonize with 3-our skin as it is today— 2inA to select a powder that contains no grit.
W^h^ ^
2. Many a romance crashes in a close-up and many a girl can justh' blame her face powder. Get the right shade (I'll help 3"ou) but be sure that the powder won't give 3'ou a "powdery" look. Be sure that it is free from grit.
3. Make my "Bite Test" ! Put a
pinch of \-our present powder between 3-our teeth. Make sure 3-our teeth are even, then grind slowh'. If 5'our powder contains grit, \-our teeth instanth' detect it. But how easil3' Lad3 Esther Powder passes this same test! Itbur teeth will find no grit!
Are you using the WRONG SHADE for Summer?
Thousands of women unknowingly wear the wrong shade of face powder in the summer— a powder shade that was all right for ^larch, perhaps, but is all wrong for July!
For in summer, thesunhaschanged\-our skin tones — and you need a new shade that will glorify your skin as it is today.
So Lady Esther says: Mail me the coupon and I will send you ten glorious
shades of m\' grit-free powder. Trj them all!ever} one. That is the way— and the onfy way to discover which is most glamorous for you this summer! Perhaps it will be Champagne Rachel, perhaps Peach Rachel, perhaps Rose Brunette.
So find the right shade of my grit-free
powder— the lucky shade for you, out of this glorious collection of ten, and j-ou will look younger, lovelier— you will be really in tune with life.
LADY ESTHER FACE POWDER
AUGUST, 1940
4. Lady Esther Face Po^vder is smooth — wh3', it clings for four full hours. Put it on after dinner, sa3 at eight, and at midnight it will still be flattering 3'our skin. No harsh, "powdery" look will spoil your moments of magic.
> 10 shades free^*
^|3.^Vest65th's.eet, Chicago, III. '^'^ 3-°urFo..P.,p„3eTceC^;;-:--"''eof
NAME .
I CITY.
I ^-f y°^lae in Canada .^rkyl J r ,
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