Radio and television mirror (May-Oct 1940)

a UK 1/) 12:00 12:15 1:30 12:30 12:45 9:30 11:30 10:00 10:15 8:00 8:00 8:30 8:30 8:45 8:45 3:00 9:15 9:30 2:00 10:00 2:30 10:15 1:30 10:30 10:45 10:45 10:45 11:00 11:00 11:00 11:15 11:15 11:15 11:30 11:30 11:45 11:45 12:00 12:00 1:45 2:45 1:45 1:45 2:00 2:15 9:00 2:45 7:00 3:00 7:00 6:30 7:30 7:30 7:30 5:00 5:30 7:30 5:30 6:00 6:00 i in u 8:00 8:05 8:45 8:0( 8:0C 9:00 9:00 8:11 8:1.' 8:i; 9:15 9:15 9:15 8:3f 8:3C 8:30 9:30 9:30 9:30 8:45 8:45 8:45 9:45 9:45 9:45 9:00 9:00 10:00 10:00 9:15 9:15 10:15 10:15 9:30 9:30 9:30 10:30 10:30 10:30 9:45 9:45 9:45 10:45 10:45 10:45 10:00 10:00 11:00 11:00 10:15 10:15 11:15 11:15 10:30 10:30 11:30 11:30 10:45 10:45 11:45 11:45 11:00 12:00 11:15 12:15 11:30 12:30 11:45 12:45 12:00 12:00 1:00 1:00 12:15 12:15 1:15 1:15 12:30 12:30 1:30 1:30 12:45 12:45 12:45 1:45 1:45 1:45 1:00 1:00 1:00 2:00 2:00 2:00 1:15 1:15 1:15 2:15 2:15 2:15 1:30 1:30 2:30 2:30 1:45 1:45 2:45 2:45 2:00 2:00 3:00 3:00 2:15 3:15 2:30 3:30 2:45 3:45 3:00 4:00 3:15 4:15 3:30 4:30 3:45 4:45 3:45 3:45 4:45 4:45 4:45 4:45 9:00 4:00 5:00 5:00 9:05 5:05 4:15 5:15 5:15 5:30 4:45 5:45 5:45 5:00 5:00 5:00 6:00 6:00 6:00 5:15 6:15 8:30 7:30 6:30 6:30 6:00 7:00 6:30 7:30 7:00 7:00 7:00 8:00 8:00 8:00 7:30 7:30 7:30 8:30 8:30 8:30 8:00 8:00 9:00 9:00 Eastern Daylight Time 8:30 A.M. NBC-Red: Gene and Glenn 9:00 CBS: Woman ot Courage 9:05 NBC-Blue: BREAKFAST CLUB 9:45 CBS: Bachelor's Children 10:00 CBS: Pretty Kitty Kelly NBC-Red: The Man I Married 10:15 CBS: Myrt and Marge NBC-Blue: Vic and Sade NBC-Red: Midstream 10:30 CBS: Hilltop House NBC-Blue: Mary Marlin NBC-Red Ellen Randolph 10:45 CBS: Stepmother NBC-Blue: Pepper Youn-^'s Family NBC-Red: By Kathleen Norris 11:00 CBS: Short Short Story NBC-Red: David Harum 11:15 CBS: Life Begins NBC-Red: Road of Life 11:30 CBS: Big Sister NBC-Blue: Jack Berch NBC-Red:JVgainst the Storm 11:45 / CBS: Aunt Jenny's Stories NBC-Blue: Affairs of Anthony NBC-Red: THE GUIDING LIGHT 12:00 Noon CBS: Kate Smith Speaks NBC-Red: Woman in White 12:15 P.M. CBS: When a Girl Marries NBC-Red: The O'Neills 12:30 CBS: Romance of Helen Trent NBC-Blue: Farm and Home Hour 12:45 CBS: Our Gal Sunday MBS: Carters of Elm Street 1:00 CBS: The Goldbergs 1:15 CBS: Life Can be Beautiful 1:30 CBS: Right to Happiness 1:45 CBS: Road of Life 2:00 CBS: Young Dr. Malone NBC-Red: Light of the World 2:15 CBS: Girl Interne NBC-Red: Arnold Grimm's Daughter 2:30 CBS: Fletcher Wiley NBC-Red: Valiant Lady 2:45 CBS: My Son and I MBS: George Fisher NBC-Red: Betty Crocker 3:00 CBS: Society Girl NBC-Blue: Orphans of Divorce NBCRed: Mary Marlin 3:15 CBS: It Happened in Hollywood NBC-Blue: Honeymoon Hill NBC-Red: Ma Perkins 3:30 NBC-Blue: John's Other Wife NBC-Red: Pepper Young's Family 3:45 NBC-Blue: Just Plain Bill NBC-Red: Vic and Sade 4:00 NBC-Blue: Club Matinee NBC-Red: Backstage Wife 4:15 NBC-Red: Stella Dallas 4:30 NBC-Red: Lorenzo Jones 4:45 NBC-Red: Young Widder Brown 5:00 NBC-Red: Girl Alone 5:15 NBC-Red: Life Can be Beautiful 5:30 NBC-Red: Jack Armstrong 5:45 CBS: Scattergood Baines MBS: Little Orphan Annie NB( -Blue Bud Barton NB^-Red: The O'Neills 6:00 CBS: News, Bob Trout NBC-Red: Lil Abner 6:05 CBS: Edwin C. Hill 6:15 CBS: Hedda Hopper 6:30 CBS: Paul Sullivan 6:45 CBS: The World Today NBC-Blue: Lowell Thomas 7:00 CBS: Amos 'n' Andy NBC-Blue: JOSEF MARAIS NBC-Red: Fred Waring's Gang 7:15 CBS: Lanny Ross 7:30 CBS: Al Pearce MBS: The Lone Ranger 8:00 NBC-Red: Cities Service Concert 8:30 NBC-Blue: Death Valley Days 9:00 CBS: Johnny Presents NBC-Blue: Home Town NBC-Red Waltz Time 9:30 CBS: Grand Central Station NBC-Bli.e: This Amazing America NBC-Red What's My Name 10:00 MBS Raymond Gram Swing NBC-Red: Don Am:>che FRIDAY'S HIGHLIGHTS ■ Budd Hulick and Arlene Francis of What's My Name? Tune-In Bulletin for June 28, July 5, 12 and 19! June 28: Another big program calls it a season tonight — Kate Smith's Variety Hour on CBS at 8:00. But Kate's continuing her noonday talks all summer. . . . The National A.A.U. Track and Field Meet begins in Fresno, California, today: and Bill Stern broadcasts it for NBC . . . Also on NBC are the Allegheny Tennis Championship games at Pittsburgh. July 5: Glenn Miller's orchestra opens in the Panther Room of the Hotel Sherman . in Chicago, broadcasting over CBS . . and Johnny McGee, who's been brood-' casting over NBC, closes at the World's Fair Dancing Campus. July 12: Will Osborne's bond closes at the Edgewoter Beach Hotel, Chicago. July 19: Notice that Grand Central Station is broadcasting on First Nighter's old time — 9:30 tonight on CBS. ON THE AIR TONIGHT: What's My Name? starring Arlene Francis and Budd Hulick, sponsored by Oxydol and heard on NBC-Red tonight at 9:30, E.D.S.T. Av/ay back in the last months of 1937 two young radio writers named Joe Cross and Ed Byron were trying to find a program that would interest a prospective sponsor enough to put on the air. They hod the sponsor all right, but they couldn't find the program. They concocted elaborate variety shows full of high-priced talent and auditioned them for the sponsor, who thought they were all swell but — well, not quite what he had in mind. Meanwhile, Ed Byron was listening to Professor Quiz and thinking what a fine, entertaining radio show that was. One afternoon he met Cross, and the two of them shut themselves up in a hotel room, vowing they wouldn't come out until they'd thought up a game program that was as much fun as Professor Quiz. What's My Name? was the result. It took them all night and most of the next day to work out the idea. In a few more days they had secured Alice Frost and Erik Rolf to do the show in on audition; and they sold it to the first sponsor who heard it — not, incidentally, the sponsor they'd been trying to find o show for all along, who'd decided by that time he didn't want a radio program after all. What's My Name? has been on the air since March, 1938, when it began on the Mutual network. For its first broadcast Alice Frost and Erik Rolf had been re placed by Arlene Francis and Budd Hulick, who are still its stars. Ed Byron and Joe Cross still own the idea and take core of putting the show on every week. It's been a profitable idea for them, and for Arlene and Budd. Arlene was a radio actress, busy but unknown by name to listeners, when she was hired for What's My Nome? and now she's a distinct star personality. Along with Budd, she's responsible for much of the program's success. As for Budd, What's My Name? enabled him to make a radio comeback after he and Colonel Stoopnagle broke up. Week in, week out, What's My Name? has brought in a lot of mail to the NBC mail-room. It offers ten dollars for every biography-question used on the program, and uses about seven or eight every week. Contestants from the studio audience get paid too, of course. They get ten dollars if they guess the name of a person from the first clue given, nine dollars if they need two clues, and so on down to five dollars, which they get whether they're able to guess the person or not. One girl who appeared on What's My Nome? got something much more valuable than money. Her mother's sister, who had run away twenty years before and married a man who lived in Cuba, happened to be listening in, and recognized the girl's name. She didn't even know her niece existed, and had thought that all the members of her family were dead. A letter to the girl, in core of What's My Name? brought about a happy reunion. 50 SAY HELLO TO . . . ARTHUR Q. BRYAN — who weighs 241 pounds without his hat and is known to a careless world as "Little Man." You'll hear him tonight on Al Pearce's CBS program. Arthur Q. has been in radio since 1924, when he weighed only 150 pounds and sang on the air for the fun of it (which was about all you could get out of radio in those days.) He earned his living by selling insurance. Finally his singing got him the ofFer of a salary and he gave up insurance. In 1929 he turned announcer, then moved on to writing, producing and acting. Four years ago he went to Hollywood for a vacation and has been there since. RADIO AMD T".: "VISION MIRROR