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It hurts to find another's name where you hoped to see your ov/n!
Helen could win happiness — if she'd learn thaf Mum each day guards charm !
ANOTHER WEDDING INVITATION! ■^* "So," thought Helen, "they will soon be married." Some other girl— no more attraaive, no prettier— had won the man that Helen loved.
Yes— it happens! And it's so easy to blame circumstances for loneliness ... so hard to admit that you may have been to blame. But a fault like underarm odor— a simple thing like forgetting Mum each day— can spoil even a pretty girl's charm!
Don't expea even a daily bath to keep you fresh all day! Bathing removes only past perspiration. Future odor must be prevented each day, if you want to be sure underarms are fresh. Mum after your bath prevents odor. Mum every day makes you certain you won't oflFend!
More women use Mum than any other deodorant. Mum is so easy to use ... so dependable .... that women find it a "must" for day-to-day charm!
MUM SAVES TIME! You're through ia 30 seconds with Mum.
MUM SAVES CLOTHES! Mum won't harm fabrics— the American Institute of Laundering Seal tells you that. Use Mum even after you've dressed. And after underarm shaving Mum won't irritate your skin. MUM SAVES POPULARITY! Mum makes underarm odor impossible— not by at
tempting to prevent the perspiration— but
by neutralizing the odor. Today— get Mum
at your druggist's. The daily Mum habit
means that underarm odor can't spoil your
charm!
* * *
SANITARY NAPKINS NEED MUMMore ti/omen use Mum for this purpose than any other deodorant. Mum is safe— easy to use— makes you sure you won't offend.
POPULAR GIRLS MAKE A DAILY HABIT OF MUM
TAKES THE ODOR OUT OF PERSPIRATION
SEPIEIVIBER, 1940