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^' Eastern Daylight Time
8:30 A.M.
NBC-Blue: Ray Perltins
!^BC-Red: Gene and Glenn
9:00
CBS: Woman of Courage
9:05
NBC-Blue: BREAKFAST CLUB .
9:45
CBS: Baciielor's Children
10:00
CBS: Pretty Kitty Kelly
NBC-Red: The Man i Married
10:15
CBS: Myrt and Marge
NBC-Blue: Vic and Sade
NSC-Red: Midstream
10:30
CBS: Hilltop House
NBC-Blue: Mary Marlin
NBC-Red: Ellen Randolph
10:45
CBS: Stepmother
NBC-Blue: Pepper Young's Family
NBC-Red: By Kathleen Norris
11:00
CBS: Short Short Story
NBC-Blue: I Love Linda Dale
NBC-Red: David Harum
11:15
CBS: Life Begins
NBC-Red: Road of Life
11:30
CBS: Big Sister
NBC-Blue: The Wife Saver
NBC-Red: Against the Storm
11:45
CBS: Aunt Jenny's Stories
NBC-Red: The Guiding Light
12:00 Noon
CBS: KATE SMITH SPEAKS
NBC-Red: Woman in White
12:15 P.M.
CBS: When a Girl Marries
NBC-Red: The O'Neills
12:30
CBS: Romance of Helen Trent
12:45
CBS: Our Gal Sunday
1:00
CBS: The Goldbergs
1:15
CBS: Life Can be Beautiful
1:30
CBS: Right to Happiness
1:45
CBS: Road of Life
2:00
CBS: Young Dr. Malone
NBC-Red: Light of the World
2:15
CBS: Girl Interne
NBC-Red: Arnold Grimm's Daughter
2:30
CBS: Fletcher Wiley
NBCRed: Valiant Lady
2:45
CBS: My Son and I
NBC-Red: Hymns of All Churches
3:00
CBS: Society Girl
NBC-Blue: Orphans of Divorce
NBC-Red: Mary Marlin
3:15
NBC-Blue:
NBC-Red:
3:30
NBC-Blue: John's Other Wife
NBC-Red: Pepper Young's Family
3:45
NBC-Blue: Just Plain Bill
NBC-Red: Vic and Sade
4:00
CBS: Columbia's Lecture Hall
NBC-Blue: Club Matinee
NBC-Red: Backstage Wife
4:15
NBC-Red: Stella Dallas
4:30
NBC-Red: Lorenzo Jones
4:45
NBC-Red: Young Widder Brown
5:00
NBC-Blue
NBCRed
5:15
NBC-Red: Life Can be Beautiful
5:30
NBC-Red: Jack Armstrong
5:45
CBS: Scattergood Baines
MBS: Little Orphan Annie
NBC-Red: The O'Neills
6:00
CBS: News, Bob Trout
6:05
CBS: Edwin C. Hill
6:15
CBS: Hedda Hopper
6:30
CBS: Paul Sullivan
6:45
CBS: The World Today
NBC-Blue: Lowell Thomas
7:00
CBS: Amos 'n' Andy
NBC-Red: FRED WARING'S GANG
7:15
CBS: Lanny Ross
NBC-Red: H. V. Kaltenborn
7:30
CBS: BLONDIE
MBS: The Lone Ranger
NBC-Red: BURNS AND ALLEN
8:00
CBS: So You Think You Know Music
NBC-Red: The Telephone Hour
8:30
CBS: Howard and Shelton
NBC-Blue: Pearson and Allen
NBC-Red: Voice of Firestone
9:00
CBS: Forecast
NBC-Red: Doctor I. Q.
10:00
CBS: Guy Lombardo
NBCRed: The Contented Hour
Honeymoon Hill Ma Perkins
Children's Hour Girl Alone
MONDAY'S IIGHIIGHTS
■ Don Heyworth, Dr. I.Q. and John Thorpe dope out some puzzles. Tune-In Bulletin for July 29, August 5. 12, 19 and 26!
July 29: The Washington Merry-Go-Round, with Drew Pearson and Bob Allen, is on
NBC-Blue these Monday nights at 8:30. August 5: Lou Breeze's orchestra opens tonight at Kennywood Park, Pittsburgh's big
playground. You'll hear it over NBC. August 12: Something unusual in the way of drama is bound to be heard on CBS'
Forecast program, at 9:00 tonight. August 19: It's hard to keep track ot So You Think You Know Music? but tor the present
it's on CBS tonight at 8:00. August 26: CBS is broadcasting the Professional Golfers Association matches today
from Hershey, Pennsylvania.
ON THE AIR TONIGHT: Doctor I.Q., on NBC-Red tonight at 9:00, sponsored by Mars Candy bars.
Here's a quiz program where there's real money floating around. Prizes given away on each week's program amount to about $700 — sometimes a little more, sometimes a little less. And all awards are paid in big round silver dollars, fresh from the mint. Both the audience in the theater where the broadcast originates, and the folks listening in can get in on the fun and the money.
If you're lucky enough to be present at an I.Q. broadcast, just sit tight and wait for one of the good Doctor's assistants to poke a portable microphone at you, and then try to answer the question the Doctor asks you. If you're smart, you'll win money ranging from $3 to $100. Even if you aren't smart enough to answer the question, you'll get a box of Mars candy as a prize.
Listening in at home, you can win even more, by sending in "true or false" statements or biographies of famous people.
Doctor I.Q. wanders about the country, broadcasting from theaters in various large cities. Maybe he will come to your town next, and if he does don't fail to be in the audience.
Doctor I.Q. (and how many of you know what the initials I.Q. stand for?) is really Lew Valentine, a good-looking young fellow who hails from San Antonio, Texas. Incidentally, the program itself
originated in Texas — in the brain of a Houston man named Lee Seegal. Seegal proved that his own I.Q. is high by copyrighting the idea for the show, selling it to a sponsor, and collecting a royalty check every week.
Lew is married, and between broadcasts frequently flies down to his home in San Antonio. On the air he sounds older than he is, and this embarrasses him sometimes. It's fine to sound mature and wise on the air, but incidents crop up — like the time Lew met a feminine I.Q. fan who didn't know who he was. She talked about how much she enjoyed Doctor I.Q., and, thinking to please her, Lew said, "As a matter of fact, I'm Doctor I.Q." She looked him up and down, sniffed, and said, "Don't try to fool me, young man. You don't look a day over twenty-seven." She was quite right — Lew is exactly twentyseven years old.
Lew and two assistants, Don Heyworth and John Thorpe, think up a good many of the questions that aren't sent in by listeners. Others are originated by the advertising agency which produces the program. All concerned avoid technical questions, and try to think of queries that are within the realm of knowledge of the average man. A funny thing is that women are more opt than men to answer correctly questions dealing with the war and current events. Most men foil on spelling questions; most women on mathematical ones.
SAY HELLO TO . . .
RUSSELL THORSON — who stepped into the role of Charles Meredith in Midstream when Hugh Studebaker was ordered by his physician to take a long rest. Russell is a native of Eau Claire, Wisconsin, a graduate of the University of Montana, a member of Sigma Chi and Sigma Delta Chi fraternities, and a veteran actor in dramatic stock. He got the part in Midstream after a series of auditions.
Complete Programs from July 26 to August 27
SEPTEMBER, 1940
45