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YOUNG Mrs. Curtenius Gillette is known as "Tarda" among her friends in New York and Nassau society. She speaks five languages . . . excels in housekeeping. . .wears clothes with faultless distinction. A vivid, glowing person, she enjoys life to the full . . . says she "loves" the theatre, music, casual entertaining — and Camels.
"Oh, you'll always find Camels on hand in our house," she says. "I've smoked Camels for about seven years — and I like them best. They're mild — delicate — and have such nice fragrance. Then, too, Camels burn more slowly — so, you see, each Camel cigarette lasts longer and gives me that much more smoking pleasure ! "
By burning 25% slower than the average of the 15 other of the largest-selling brands tested — slower than any of them — CAMELS give a smoking plus equal to
EXTRA SMOKES PER PACK
Here are facts about cigarettes recently confirmed through scientific laboratory tests of sixteen of the largest-selling brands:
1 Camels were found to contain more tobacco by weight than the average for the 15 other of the largest-selling brands.
2 Camels burned slower than any other brand tested— 25% slower than the average time of the 15 other of the largest-selling
brands! By burning 25% slower, on the average, Camels give smokers the equivalent of 5 extra smokes per pack!
3 In the same tests, Camels held their ash far longer than the average time for all the other brands.
Try Camels today. Notice that costlier tobaccos do make a difference. Better smoking — and more of it — with Camels!
CowrUht, 19:w. R. J. Raynoldl
XobwCfiO Co., Winston-Salem, N. I
CAMELS LONG-BURNING COSTLIER TOBACCOS