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AT THE FIRST SYMPTOM OF A
AT THE first sign of a cold or its frequent jt\ symptom, a sore throat, start gargling with full strength Listerine Antiseptic.
This prompt and pleasant precaution may spare you further trouble — and hasten relief.
Attacks "Secondary Invaders"
As Listerine Antiseptic enters the mouth, it kills countless surface bacteria. Then it reaches way back in the throat to kill millions more of the threatening "secondary invaders" on the membrane. These are the germs, many authorities claim, which complicate the original cold . . . give rise to painful and distressing symptoms . . . and may lead to more troublesome developments.
Reductions Ranging to 96.7%
You have only to look at the chart test data below to see how amazingly Listerine reduced germs on the mouth and throat surfaces. Even 15 minutes after the Listerine Antiseptic gargle, tests actually showed bacterial reductions ranging to 96.7%.
Tests Showed Fewer Colds and Milder Colds
Now you can understand why so many thousands of people say that Listerine Antiseptic is a wonderful precaution against colds. With such germ killing results in mind, you can realize too, why clinical work on colds during eight years of research showed these impressive results.
Those who gargled Listerine twice a day had fewer colds and milder colds than those who did not. Moreover, when Listerine users did catch cold, infections were less severe and of shorter duration than with those who did not gargle. Again, Listerine users had fewer sore throats.
Surely Listerine Antiseptic is worth using twice a day during the winter and early spring months when colds threaten every one. So we say: at the first symptom of trouble, Listerine— quick! — and often.
Lambert Pharmacal Co., St. Louis, Mo.
DECEMBER, 1939
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USmtlHlMICK/
"That's my method. I tilt my head well back so that the LISTERINE gargle
reaches way back on throat surfaces."
Correct, Madam. It is important to kill as many as possible of the infectious germs that accompany cold conditions. They are the types, many authorities say, which are largely responsible for soreness, inflammation, and other symptoms of a cold.
"So often my throat feels better in a very little while. And I am also sure that I have taken sensible action against a cold."
An excellent precaution, Madam. Listerine Antiseptic kills millions of those troublesome "secondary invaders." Often its action gives Nature needed help in controlling bacteria on mouth and throat surfaces in the early stages of a cold.
IS
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NOTE HOW L.STER.NE GAKGLE BEDUCEO^RMS
The two drawings at right illustrate
eedu tions up co 96.7% ««*£*• and even one hour after, germs were still reduced as much as 80 v.
BEFORE
AFTER
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