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100 NBC-Red: Variety Program
8:15 8:15
NBC-Blue: The Wile Saver NBC-Red: Do You Remember
NBC-Red: Gene and Glenn
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CBS: Manhattan Mother NBC: News
NBC-Blue: BREAKFAST CLUB
CBS: School ot the Air
NBC-Red: Family Man
CBS: Bachelor's Children NBC-Red: Life Can be Beautiful
CBS: Pretty Kitty Kelly NBC-Blue: Story of the Month NBC-Red: The Man I Married
CBS: Myrt and Marge NBC-Blue: Josh Higgins NBC-Red: John's Other Wife
CBS: Hilltop House NBC-Red: Just Plain Bill
CBS: Stepmother NBC-Red: Woman in White
CBS: Mary Lee Taylor NBC-Blue: Mary Marlin NBC-Red: David Harum
CBS: Brenda Curtis
NBC-Blue: The Right to Happiness
NBC-Red: Lorenzo Jones
CBS: Big Sister
NBC-Blue: Pepper Young's Family
NBC-Red: Young Widder Brown
CBS: Aunt Jenny's Stories NBC-Blue: Getting the Most Out
of Life NBCRed: Road of Life
CBS: Kate Smith Speaks NBC-Red: Carters of Elm Street
CBS: When a Girl Marries NBC-Red: The O'Neills
CBS: Romance of Helen Trent NBC-Blue: Farm and Home Hour NBC-Red: Our Spiritual Life
CBS: Our Gal Sunday
CBS: The Goldbergs
CBS: Life Can be Beautiful NBC-Red: Ellen Randolph
CBS: Road of Life
NBC-Blue: Peables Takes Charge
CBS: This Day is Ours NBC-Red: Fed. Women's Clubs
CBS: Doc Barclay's Daughters NBC-Red: Betty and Bob
CBS: Dr. Susan
NBC-Red: Arnold Grimm's Daughter
CBS: Your Family and Mine NBC-Red: Valiant Lady
CBS: My Son and I
NBC-Red: Hymns of all Churches
CBS: Girl Interne
NBC-Blue: Orphans of Divorce
NBC-Red: Mary Marlin
CBS: Society Girl NBC-Red: Ma Perkins
NBC-Red: Pepper Young's Family
3:45 NBC-Blue: Ted Malone
3:45 NBC-Red: The Guiding Light
4:00 NBC-Blue: Club Matinee 4:00 NBC-Red: Backstage Wife
4:15 NBC-Red: Stella Dallas
4:30 NBC-Red: Vic and Sade
4:45 CBS: Smilin' Ed McConnell 4:45 NBC-Red: Midstream
5:00 CBS: By Kathleen Norris 5:00 NBC-Red: Girl Alone
5:15 CBS: Billy and Betty
5:15 NBC-Red: Against the Storm
5:30 CBS: It Happened in Hollywood 5:30 NBC-Blue. Affairs of Anthony 5:30 NBC-Red: Jack Armstrong
5:45 CBS: Scattergood Baincs
5:45 NBC-Blue: Tom Mix
5:45 NBC-Red: Little Orphan Annie
6:00 CBS: News
6:05 CBS: Edwin C. Hill
6:45 NBC-Blue: Lowell Thomas
7:00 CBS: Amos 'n' Andy 7:00 NBC-Blue: Easy Aces 7:00 NBC-Red: Fred Waring's Gang
7:15 CBS: Jimmlc Fidler 7:15 NBC-Blue: Mr. Keon 7:15 NBC-Red: I Love a Mystery 7:30 <I!S HELEN MENKEN
8:00 CBS: EDWARD G. ROBINSON 8:00 MBS La Rosa Concert 8:00 NBC-Red: Johnny Presents
8:30 < US Walter O'Koolo
8:30 NBC-Blue: INFORMATION PLEASE
8:30 NBC-Red: Horace Heldt
9:00 CBS Wc, The People
9:00 NIK Bin. Artie Shaw, Bob Bcnchloy
9:00 NBC-Red: Battle ol the Sc»cs
9:30 CBS: Bob Crosby
9:30 \ I'.i -Red Fibber McGoe and Molly
10:00 l US: Hal Kemp
10:00 MBS: Raymond Gram Swing
10:00 NB< -Red; Bob Hope
10:30 NBC-Bluei If ■ Had the Chance 10:30 NIK -Red: Uncle Walter's Doqhouso
TUESDAY'S HIGHLIGHTS
■ Before a broadcast: Fidler and Charles Vanda, CBS program head.
Tune-In Bulletin for October 31, November 7, 14 and 21!
October 31: The day's new program is La Rosa Concerts, featuring stars of the
Metropolitan Opera Company, on Mutual at 8:00. . . . Phil Levant and his orchestra
open at the Hotel Schroeder in Milwaukee, and midwestern listeners can hear his
music on CBS. November 7: Horace Heidt's Pot o' Gold program, on NBC-Red tonight at 8:30, is
going great guns in popularity. Better listen in and have yourself a good time.
And maybe you'll win the program's $1000 prize. November 14: That amiable comedian, Walter O'Keefe, stars on his own program
tonight on CBS at 8:30, with Mary Martin singing. November 21: There's a whole hour of good drama on CBS tonight, starting at 7:30
with Helen Menken in Second Husband, and continuing from 8:00 to 8:30 with Edward
G. Robinson's Big Town.
ON THE AIR TONIGHT: Jimmie Fidler, sponsored by Drene, over CBS from 7:15 to 7:30, Eastern Standard Time.
It's 7:10 P.M. on a Tuesday night. Jimmie Fidler is to go on the air in five minutes. The telephone in the CBS control booth rings. Fidler's rewrite man, stationed there for every broadcast, grabs the receiver.
"Wait a minute," he shouts to the reporter on the other end of the line. And then to Fidler: "Hey, Jim, here's a hot story — Lombard and Gable just left for Arizona."
"Gimmie a hundred words on it. I'll kill a couple of squibs," Fidler says. At 7:15 announcer Carlton KaDell starts the program rolling, while the re-write man and Fidler are still revising the copy. A minute and a half later, Fidler comes on the air.
It's the same idea as replating the first page for an "extra" in a newspaper shop. Fidler operates his staff of approximately twenty legmen, rewrite men and editors as if he were a newspaper managing editor.
Every day his "beat" men cover certain studios and pick up the Hollywood news items about pictures and stars which he broadcasts to millions of CBS listeners each week. It's rumored that, in addition to his regular staff, Fidler has spies inside each studio who give him hot yarns just as they're starting. The number of exclusive stories he spins over the air may possibly be taken to support this rumor.
However, we don't pretend to know. He also maintains correspondents in Chicago and New York, to keep the eye on stars who have "travelitis."
Fidler writes all his own radio scripts, because he has found he reads his own copy much more smoothly than that written by anyone else. The day before the broadcast he usually dashes off his editorials and reviews, and Tuesday mornings he writes the news portions. Then comes the check and double-check. Every single item on the program is scrutinized carefully. Of course, it's comparatively easy to check the accuracy of the news collected by Fidler's own men, but the trouble starts when researchers try to track down tips telephoned in from unidentified sources. Unless these "orphan" items can be substantiated, Fidler throws them out — no matter how "hot" they sound or how anxious he may be to broadcast the stories they tell.
Jimmie Fidler is deadly serious about his weekly program. He realizes that he takes on a big responsibility when he reviews pictures that cost a fortune or reports incidents in the private lives of people who are idols to their legion of fans. On the other hand, he knows that his listeners expect him to be honest when he reviews a picture, and to tell the truth about the stars. He's bound to get into trouble some times. Who doesn't?
44
SAY HELLO TO . . .
ONA MUNSON — who plays Lorelei Kilbourne, the society editor, in Edward G. Robinson's Big Town series on CBS tonight at 8:00. Ona is a former musical comedy star who went from singing on the stage to dramatic roles in pictures. You'll soon see her playing the coveted role of Belle Watling in "Gone With the Wind." She's a Portland, Oregon, girl who came to New York when she was 14, and became one of Gus Edwards' child entertainers. She used to be married to Eddie Buzzell, but they were divorced in 1931. Doesn't smoke, loves to chew gum, and prefers tailored suits to any other kind of clothes.
RADIO AND TELEVISION MIHHOR