Radio and television mirror (Nov 1939-Apr 1940)
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Eastern Standard Time
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NBC-Blue: Peerless Trio NBC-Red: Organ Recital
NBC-Blue: Treasure Trails of Song NBC-Red: Four Showmen
NBC-Red: Animal News
CBS: Today in Europe NBC-Blue: White Rabbit Line NBC-Red: Turn Back the Clock
NBCRed: Tom Teriss
CBS: Wings OverJordan NBC-Red: Sunday Drivers
CBS: Church of the Air NBC-Blue: Tone Pictures NBC-Red: Radio Pulpit
CBS: March of Games NBC-Blue: Morning Musical NBC-Red: Children's Hour
NBC-Blue: Alice Remsen
NBC-Blue: Neighbor Nell
CBS: MAJOR BOWES FAMILY NBC-Blue: Southernaires NBC-Red: News
NBC-Red: Vernon Crane's Story Book
NBC-Blue: RADIO CITY MUSIC
HALL NBC-Red: Walter Logan Music
CBS: Salt Lake City Tabernacle NBC-Red: On the Job
CBS: Church of the Air NBC-Blue: Ted Malone NBC-Red: Music for Moderns
NBC-Blue: Metropolitan Moods NBC-Red: From Hollywood Today
NBC-Blue: Great Plays NBC-Red: Smoke Dreams
NBC-Red: University of Chicago Round Table
CBS: N. Y. Philharmonic NBC-Red: I Want a Divorce
NBC-Blue: Bookman's Notebook
NBC-Blue: H. Leopold Spitalny NBC-Red: News from Europe
NBC-Red: Bob Becker Dog Chats
NBC-Blue: National Vespers NBC-Red: Jimmy Dorsey Orch.
NBC-Blue: Roy Shield's Orchestra NBC-Red: The World is Yours
CBS: Hobby Lobby
MBS: Musical Steelmakers
NBC-Blue: Moylan Sisters
NBC-Blue: Four Star News
CBS: Ben Bernie
NBC-Blue: Met Opera Auditions
NBC-Red: The Spelling Bee
CBS: Silver Theater MBS: Listen America NBC-Red: Catholic Hour
CBS: Gateway to Hollywood NBC-Red: Grouch Club
CBS: European News Roundup NBC-Red: Jack Benny
CBS: Screen Guild Theater NBC-Blue: Mr. District Attorney NBC-Red: Fitch Bandwagon
CBS: Orson Welles NBC-Blue: Festival of Music NBC-Red: RUDY VALLEE, EDGAR BERGEN
CBS: Ford Symphony NBC-Blue: Walter Winchell NBC Red: Manhattan Merry-GoRound
NBC-Blue: The Parker Family
NBC-Blue: Irene Rich NBC-Red: American Album of Familiar Music
NBC-Blue: Bill Stern Sports Review
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00 10:00 MliS: Goodwill Hour
00 10:00 ( MS Ellery Queen
00 10:00 \ m !'• 'I Hour of Charm
10:30 NBC-BliK-: Cheerio
10:30 NIK -Red: Primrose Quartet
11:00 (l!S Paul Sullivan 11:00 .i:' Dance Orchestra
SUNDAY'S HIGHLIGHTS
■ Robert S. Allen and Drew Pearson go over their script.
Tune-In Bulletin for November 26, December 3, 10, 17 and 24!
November 26: Marion Anderson, famous American contralto, is the guest star on the CBS Ford Hour at 9:00 — and something you shouldn't miss. . . . The New York Philharmonic Orchestra, CBS at 3:00, is playing works by Berlioz, Elgar, Weinberger and Beethoven — a quartet of immortals.
December 3: Tonight at 8:00 is your last chance to hear Rudy Vallee as master of ceremonies on the Chase and Sanborn Hour, NBC-Red. . . . The composers represented on this afternoon's New York Philharmonic concert, CBS at 3:00, are Weber, Respighi, Wagner and Tschaikowsky. . . . Grace Moore is the guest star on the Ford Sunday Evening Hour.
December 10: Birthday greetings to two of today's stars — Dorothy Lamour of the Chase and Sanborn Hour (to which Don Ameche should be returning tonight) and Jean Dickenson of the American Album of Familiar Music, NBC-Red at 9:30. . . . John Charles Thomas is the guest on the Ford Hour.
December 17: Gladys Swarthout sings on the Ford Hour, CBS at 9:00.
December 24: It's Christmas Eve, and the air will be full of holiday good spirits. . . . Most eagerly awaited program is Shirley Temple's debut on the Screen Actors Guild program, CBS at 7:30. . . . Marion Anderson sings again on the Ford program.
ON THE AIR TONIGHT: Listen, America, featuring Drew Pearson and Robert S. Allen in Washington's Merry-Go-Round, Gracie Barrie and Erno Rapee's orchestra— on the Mutual network at 6:00, E.S.T.
The reason the paragraph above doesn't tell you who sponsors Listen, America, is that the show has a different pay-roller everywhere it's heard. In some towns it even doesn't have a sponsor at all.
Having several different sponsors makes Listen, America, a radio engineer's nightmare. Everything has to be timed to the split second. A day or so before the show goes on the air a cue-sheet has to be sent to all the stations carrying the show, so they'll know when to cut the program out and insert their own commercial announcements. Some stations that carry the program don't have a sponsor for it, so they don't cut into the show, and for their sake Erno Rapee and the orchestra have to play a musical "bridge" to fill in the time while the other stations are reading their commercials. And all the commercials must fit into the same reading time, so the program can get under way
again, all across the country. Complicated? It's too feeble a word.
Drew Pearson and Robert S. Allen, who twice during the program bring you news and predictions from Washington, are two of the United States' smartest reporters. Their reports are gossipy and racy.
Gracie Barrie, the little musical comedy and revue star who is getting her first big network break in Listen, America, was scared to death her first few broadcasts because she'd never worked with such a highbrow bandleader as Erno Rapee. She was afraid he'd go Toscanini on her and scold her for holding a note half-a-second too long — but now that she's got to know him better she's not so nervous.
Listen, America, doesn't have a studio audience. It is broadcast from a small studio in New York because Mutual's big playhouse atop the New Amsterdam Theater is occupied during the half-hour just preceding and the one just following Listen, America. Besides, Pearson and Allen talk from Washington, and wouldn't be visible to the studio audience even if there were one.
SAY HELLO TO . . .
DENIS DAY — the tenor who's been on Jack Benny's program (NBC-Red at 7:00) only a few weeks but has already made his song and comedy dialogue something to look forward to. Denis was born in New York in 1916 and went to Manhattan College. After graduation he studied music, although he really intended to be a lawyer until his air success. This is his first sponsored show.
INSIDE RADIO-The New Radio Mirror Almanac
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RADIO AND TELEVISION MIRROR