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V
You can't expect to win
if you wear an Old Shade of Powder!
//
Is the powder shade that flattered you once . . . spoiling your charm today? Find the one shade of my powder that's lucky for you now1.
HOW MANY MONTHS have passed since you checked up on your face powder? Can you be sure that right now you're not wearing a shade of face powder that is robbing you of your charm, perhaps
ruining your chance for popularity?
The shade you wore as little as four months ago can be all wrong for your skin as it is today. For your skin tones change with the seasons— and the one right shade will flatter you, but the wrong shade can make you look older— years older.
That's why I make my powder in ten lovely and lucky shades. This year my new Rachels are particularly flattering.
It's really important to find your lucky, most flattering jace powder shade!
And in every one of my 10 shades you will see not the dead grey of a coarse, dull powder. . . but only the opalescent film that lets your own true beauty come shining through.
Find your lucky shade. Send for all
ten of my shades which I am glad to send you free. Perhaps my new Champagne Rachel will be your lucky one— perhaps Brunette— or Natural. Compare all ten— don't skip even one. For the shade you never thought you could wear may be the one right shade for you.
Make the "Bite Test'. When you receive my ten shades, make the "Bite Test," too. Put a pinch of the face powder you are now using between your teeth and grind your teeth slowly upon it. If there's the slightest particle of grit in the powder, this test will reveal it.
Next, make exactly the same test with Lady Esther Face Powder. And you will find not the tiniest trace of grit. Now you'll understand why Lady Esther Face Powder never gives you that flaky, "powdered" look and why it clings so perfectly for four full hours.
So write today for my glorious new powder shades. Find the one that transforms you into a lovelier, luckier you!
Men's eyes will tell you when you've found your Lucky shade of Lady Esther Face Powder!
(You can paste this on a
penny postcard)
Lady Esther,
7134 West 65th Street, Chicago, III.
(52)
rnrn Please send me FREE AND POSTPAID I I ' I— L ♦ your 10 new shades of face powder, also a tube of your Four Purpose Face Cream.
Name_
Address.
City.
.State.
(If you live in Canada, write Lady Esther, Toronto, Ont^
FEBRUARY, 1940
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