Radio and television mirror (Nov 1939-Apr 1940)

Record Details:

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/■ Is GRIT in your face powder robbinq you of your loveliness ?" Unpopularity doesn't just happen! And no one thing takes away from your charm as much as a face powder that won't cling smoothly— that gives you a "powdery look" because it contains grit! Why not find out about your powder? Right in your own teeth you have a testing laboratory! Grind your teeth slowly over a pinch of your present powder (be sure they are even) and your teeth will detect for you the slightest possible trace of grit! But . . . What an amazing difference in Lady Esther Face Powder! This superfine powder is free from all suspicion of coarseness or grit! When you smooth it on your face, your skin takes on a luminous, satiny look ... a new loveliness! When you make your entrance at a party, how wonderful to make it confidently! You can —if you use Lady Esther Face Powder! For no longer need you be a slave to your powder puff. Put on Lady Esther Face Powder at 8 o'clock . . . And at midnight — after the gayest evening . . . your skin will still look exquisitely lovely! So today, send for samples of all ten shades of my face powder, at my expense. See for yourself that this superfine powder contains not a single trace of grit . . . goes on smoothly. And you can find your lucky shade, too . . . the one shade of Lady Esther Face Powder that will flatter you most . . . that will make you look years younger than you really are! Try the famous Lady Esther "Bite-Test' Test your Face Powderl Place a pinch of your powder between your teeth. Make sure your teeth are even, then grind them slowly upon the powder. Don't be shocked if your teeth find grit! Now, brush away every trace of this powder and the grit it might contain, and repeat the test with Lady Esther Face Powder. \bur teeth will quickly tell you that my face powder contains no trace of coarseness or grit! "Vbu'll find it never gives you a harsh, flaky, "pow MABCH. 1940 dery" look . . . but makes your skin look satin-smooth . . . flatters your beauty. Find your Lucky Shade, too! For the wrong shade of face powder can make you look older. So send today for all ten thrilling new shades of Lady Esther Face Powder, at my expense. Try them all . . . don't skip even one. For the powder shade you never thought you could wear may be the one right shade for your skin —luckiest for you! • 10 shades FREE!* ( You can fast/ this on a fenny postcard) Lady Esther, (531 7134 West 65th Street, Chicago, 111. Please send me FREE AND POSTPAID your 10 new shades of face powder, also a tube of your Four Purpose Face Cream. If you live in Canada, writ! Lady Esther, Torontc, O-.t. 49