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Eastern Standard Time
8:00|CBS: News
8:00 NBC-Blue: Peerless Trio
8:00 NBC-Red: Organ Recital
8:30 CBS: Morning Moods 8:30 NBC-Blue: Tone Pictures 8:30 NBC-Red: Gene and Glenn
8:45 NBC-Red Animal News
9:00 CBS. Today in Europe
9:00 NBC-Blue: White Rabbit Line
9:00 NBC-Red: Four Showmen
SUNDAYS HIGHLIGHTS
NBC-Red: Tom Teriss
CBS: Wings Over Jordan NBC-Red: Sunday Drivers
CBS: Church of the Air
00 \i:i -Blue: Morning Musicale 00 NBC-Red: Radio Pulpit
30 CBS: March of Games 30 NBC-Blue: Four Belles 30 NBC-Red: Children's Hour
2:30 2:30
3:00 3:00 3:00
3:30 3:30
4:00 4:00
4:30 4:30 4:30
5:00 5:00 5:00
5:15 5:15
5:30 5:30 5:30 5:30
6:00 6:00 6:00 6:00
6:30 6:30
7:00 7:00 7:00
7:30 7:30 7:30
8:00 8:00 8:00
9:00 9:00 9:00
9:30 9:30
10:00 10:00 10:00
10:30 10:30
11:00 11:00
NBC-Blue: Happy Jim Parsons
NBC-Blue: Alice Rem sen
CBS: MAJOR BOWES FAMILY NBC-Blue: Southernaires NBC-Red: News
NBC-Red: Music and Youth
NBC-Blue: RADIO CITY MUSIC
HALL NBC-Red: Vernon Crane's Story Book
CBS: Salt Lake City Tabernacle NBC-Red: On the Job
CBS: Church of the Air
NBC-Blue: Ted Malone NBC-Red: Music for Moderns
NBC-Blue: Vass Family
CBS: Grand Hotel
NBC-Blue: Metropolitan Moods
NBC-Red: From Hollywood Today
CBS: Democracy in Action NBC-Blue: Great Plays NBC-Red: Smoke Dreams •
CBS: So You Think You Know
Music NBC-Red: University of Chicago
Round Table
CBS: N. Y. PHILHARMONIC NBC-Blue: Norman Cloutier's Orch. NBC-Red: I Want a Divorce
NBC-Blue: H. Leopold Spitalny NBC-Red: News from Europe
NBC-Blue: National Vespers NBC-Red: Al Donahue Orch.
CBS: Pursuit of Happiness NBC-Blue: Richard Himber Orch. NBC-Red: The World is Yours
CBS: Hobby Lobby
MBC: Musical Steelmakers
NBC-Blue: Moylan Sisters
NBC-Blue: Dinah Shore NBC-Red: Bob Becker Dog Chats
CBS: Ben Bernie
MBS: The Shadow
NBC-Blue: Met Opera Auditions
NBC-Red: Saturday's Child
CBS: SILVER THEATER MBS: Listen America NBC-Blue: New Friends of Music NBC-Red: Catholic Hour
CBS: Gene Autry NBC-Red: Beat the Band
CBS: The War This Week NBC-Blue: News from Europe NBC-Red: JACK BENNY
CBS: SCREEN GUILD THEATER
NBC-Blue: Mr. District Attorney NBC-Red: Fitch Bandwagon
CBS: ORSON WELLES NBC-Blue: Festival of Music NBC-Red: CHARLIE MCCARTHY
NBC-Red: ONE MAN'S FAMILY
CBS: FORD SYMPHONY NBC-Blue: Walter Winchell NBC-Red: Manhattan Merry-GoRound
NBC-Blue: The Parker Family
NBC-Blue: Irene Rich NBC-Red: American Album of Familiar Music
NBC-Blue: Bill Stern Sports Review
MBS: Goodwill Hour CBS: Ellery Queen NBC-Red: Hour of Charm
NBC-Blue: Cheerio
NBC-Red: NBC String Quartet
CBS: Paul Sullivan NBC: Dance Orchestra
■ Ford's Conductor Eugene Ormandy . . . and Commentator W. J. Cameron. Tune-In Bulletin for March 3, 10, 17 and 24!
March 3: Jose Iturbi, famous pianist, is the guest star on the Ford Hour, CBS at 9:00.
Eugene Ormandy waves the baton. March 10: There's an amusing new musical quiz show, with Ted Weems' orchestra,
on NBC-Red at 6:30 this afternoon. It's called Beat the Band, and the musicians
answer the questions! . . . John Charles Thomas sings on the Ford program, CBS at 9. March 17: Whet your wits on the Ellery Queen mystery on CBS at 10:00 — just after
Lawrence Tibbett has finished singing on the Ford Hour. March 24: Happy Jim Parsons has taken Smilin' Ed McConnell's place on NBC-Blue
at 10:45 this morning . . . Richard Crooks sings on the Ford Hour.
ON THE AIR TONIGHT: The Ford Sunday Evening Hour, featuring a symphony orchestra and mixed chorus and famous American guest soloists, on CBS at 9:00.
Six years old and still going strong, the Ford Hour is broadcast every Sunday night before radio's largest visible audience — the auditorium in Detroit where it originates holds 5,000 people and is always full — and it employs one of the largest casts of performers and technicians of any program on the air.
Guest stars don't attend the orchestra rehearsal on Saturday, but wait until the day of the broadcast to put in an appearance. On Sunday morning they drive from their hotel to the Masonic Auditorium about I I o'clock, and rehearse until about 2, then return to the hotel to rest until the broadcast.
By dint of some tall snooping, your Studio Snooper can pass on to you the amounts that guest stars and conductors are said to be paid per broadcast by the Ford Company. The figures vary widely for the different artists. Jose Iturbi, the pianist, gets $2,000; baritone John Charles Thomas' price is $4,250; baritone Lawrence Tibbett ups the ante to $4,500; while Richard Crooks pockets $3,500. Colored contralto Marion Anderson gets $4,500, Grace Moore $4,000, and Gladys Swarthout $2,500. Conductor Eugene Ormandy's fee is $1,500 a broadcast, but Victor Kolar's is only $600. The highest fee of all
aoes to violinist Jascha Heifetz — $5,000 for one broadcast.
Early in each broadcast you hear a short talk by William J. Cameron. It's no secret that the philosophies he expresses in these talks are the philosophies of Henry Ford. Cameron is a little round man, very averse to publicity, who has been a friend and business associate of Henry Ford for years. Before that he was a preacher and then a newspaper man. Ford hired him to write editorials in the Dearborn Independent, and when the Independent shut up shop, Cameron remained as Ford's confidential assistant. He is sixty-one years old, the son of a Canadian father who came to Detroit when William was four years old. Cameron Sr. took out his first American citizenship papers and died in the belief that they were all he needed to be an American. In 1935 W. J. Cameron discovered that he himself wasn't an American citizen, an error which he immediately rectified.
He's married, and has four grown children. He lives in Dearborn, working days in the Ford plant, and spends week ends on his country place, commuting to Detroit on Sunday nights for the broadcast.
Eugene Ormandy and Victor Kolar are the two conductors you will hear leading the orchestra this month. Ormandy is regular conductor of the Philadelphia Symphony, and Kolar conducts the Detroit Symphony.
SAY HELLO TO . . .
DORIS KENYON — who has turned her back on the movies to play Ann Cooper, the heroine of Saturday's Child, the serial on NBC-Red this afternoon at 5:30, E. S. T. Doris, one of America's great beauties, has made enviable careers for herself in movies, the stage, and in concerts, but this is her first regular radio job. She has been married three times, first to the late Milton Sills.
INSIDE RADIO-The New Radio Mirror Almanac
44
RADIO AND TELEVISION MIRROR