Radio and television mirror (Nov 1939-Apr 1940)

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Just Plain Bill CBS: Stepmother NBC-Blue: Midstream NBC-Red: Woman in White CBS: Short Short Story NBC-Blue: Pepper Young's Family NBC-Red: David Harum CBS: Life Begins NBC-Blue: Young Dr. Malone NBC-Red: Road of Life CBS: Big Sister NBC-Blue: Jack Berch NBC-Red: Against the Storm CBS: Aunt Jenny's Stories NBC-Red: The Guiding Light CBS: KATE SMITH SPEAKS CBS: When a Girl Marries NBC-Red: The O'Neills CBS: Romance of Helen Trent NBC-Blue: Farm and Home Hcur NBC-Red: Time for Thought CBS: Our Gal Sunday MBS: Carters of Elm Street CBS: The Goldbergs CBS: Life Can be Beautiful NBC-Blue: The Chase Twins NBC-Red: Ellen Randolph CBS: Right to Happiness NBC-Red: Jack Duggan CBS: Road af Life CBS: Lanny Ross NBC-Red: Betty and Bob CBS: Girl Interne NBC-Red: Arnold Grimm's Daughter CBS: Your Family and Mine NBC-Red: Valiant Lady CBS: My Son and I NBC-Red: Hymns of All Churches CBS: Society Girl NBC-Blue: Orphans of Divorce NBC-Red: Mary Marlin CBS: Golden Gate Quartet NBC-Blue Amanda of Honeymoon Hill NBC-Red. Ma Perkins NBC-Blue: Affairs of Anthony NBC-Red: Pepper Young's Family NBC-Blue: Ted Malone NBC-Red: Vic and Sade NBC-Blue: Club Matinee NBC-Red: Backstage Wive NBC-Red: Stella Dallas CBS: Manhattan Mother NBC-Red: Lorenzo Jones CBS: Smilin' Ed McConnell NBC-Red: Young Widder Brown CBS: BY KATHLEEN NORRIS NBC-Red: Girl Alone CBS: Billy and Betty NBC-Blue: Ireene Wicker NBC-Red: Midstream CBS: It Happened in Hollywood NBC-Blue: Bud Barton NBC-Red: Jack Armstrong CBS: Scattergood Baines MBS: Little Orphan Annie NBC-Blue: Tom Mix NBC-Red: The O'Neills CBS: News CBS: Edwin C. Hill CBS: Hedda Hopper CBS: H. V. KALTENBORN NBC-Blue: Lowell Thomas NBC-Red: Lil Abner CBS: Amos 'n' Andy NBC-Red: FRED WARING'S GANG CBS: Lum and Abner NBC-Red: I Love a Mystery CBS: BLONDIE MBS: The Lone Ranger NBC-Blue: One of the Finest NBC-Red: Sammy Kaye CBS: TUNE-UP TIME NBC-Blue: Sherlock Holmes NBC-Red: Tommy Riggs CBS: Howard and Shelton NBC-Blue: True or False NBC-Red: Voice of Firestone CBS: LUX THEATER NBC-Blue: The Green Hornet NBC-Red: Doctor I. Q. NBC-Red: ALEC TEMPLETON CBS: Guy Lombardo MBS: Raymond Gram Swing NBC-Red: The Contented Hour ■ Julian Noa, Charme Allen, Dolores Gillen, and Kingsley Colton. Tune-in Bulletin for March 4, 11, 18 and 25! March 4: The Lux Theater has Warner Baxter as its guest star tonight — not that your Studio Snooper guarantees the announcement, because guest star bookings are always subject to change at short notice. March II: And again, if all goes as planned, the Lux Theater tonight has Errol Flynn and Olivia de Havilland ... on CBS at 9:00. March 18: Notice that The Green Hornet, adventure serial, is on NBC-Blue at 9:00, tonight and Wednesday, having moved from its old broadcast time later in the week. . . . The Lux play and star, CBS at 9:00: George Brent in "The Rains Came." His co-stars hadn't been announced when we went to press. March 25: Life Begins is a new serial you'd like. It's on CBS at 11:15 this morning, E.S.T. . . . Ronald Colman and Muriel Angelas are booked for the Lux Theater tonight. girl reader who sends the best ones to Miss Bourbon, and the latter, with other officials of the company, selects the one to go on the air. Wyllis Cooper adapts them to radio. . Wyllis (his name was Willis until a numerologist advised him to change it) used to write the famous, horrible Lights Out scripts in Chicago. Then he was in Hollywood, where he adapted movies for the Hollywood Hotel program and worked in movie studios. The Wheelock company brought him to New York especially for this series of short short stories. Diana Bourbon, who directs and produces the shows, is one of radio's few women directors. She's energetic, handsome, and dynamic. The only reason she isn't in the rehearsal picture above is that just as the photographer arrived Diana got a hurry call to go and direct Life Begins, another Campbell program, because the regular director was sick. Diana is also an actress — she was on the stage in London and New York until she went into radio — and you will hear her now and then taking a role in one of the short shortstories. The cast of the program changes with every broadcast, naturally, and all of radio's top-flight actresses and actors are being used, as well as an occasional personality from the New York stage. ON THE AIR TODAY: A Short Short Story, on CBS at 11:00, E.S.T., today, Wednesday and Friday, sponsored by Campbell Soup. The question is: Why didn't anybody ever think of broadcasting dramatized versions of clever short short stories before? And the answer is: People did, but Campbell Soup was the first sponsor with nerve enough to try it. A short short story, you don't have to be told if you read many magazines, is a story that can be printed on one page and read in five minutes or so, usually with a surprise twist at the end. Dramatized, they make ideal brief radio plays, suitable for broadcasting in the fifteen minutes this program has on the air. But up until now, sponsors have been afraid of tackling a series of them because they didn't think enough good short shorts were available. Diana Bourbon, producer of this series, says that so far she hasn't had any trouble finding good ones. The stories come from all sources. Some are taken from the pages of magazines; some are stories that have never been published; and some are radio scripts turned out by radio writers in dialogue form. As they come into the office of the Ward Wheelock Company, the advertising agency which presents the program for Campbells, they are read by a SAY HELLO TO . . . NIGEL BRUCE — the perpetually bewildered Dr. Watson of The Adventures of Sherlock Holmes, on NBC-Blue at 8:00 tonight. Nigel's a member of Hollywood's British colony, though he was born in Lower California, the younger son of an English baronet. He's had a long career on the stage in England and America, came to the movies in 1933, is married and has two young daughters. APRIL, 1940 to March 26 45