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Eastern Standard Time
CBS: Today in Europe NBC-Red: News
NBC-Blue: The Wife Saver NBC-Red: Do Your Remember
NBC-Blue: Norsemen Quartet
NBC-Red: Gene and Glenn
CBS: Woman of Courage
NBC: News
NBC-Blue: BREAKFAST CLUB
NBC-Red: Happy Jack
CBS: School of the Air
NBC-Red: Three Romeos
CBS: Bachelor's Children
NBC-Red: Edward Mac Hugh
CBS: Pretty Kitty Kelly
NBC-Blue: Story of the Month
NBC-Red: The Man I Married
CBS: Myrt and Marge
NBC-Blue: This Day is Ours
NBC-Red: John's Other Wife
CBS: Hilltop House
NBC-Blue: Mary Marlin
NBC-Red. Just Plain Bill
CBS: Stepmother
NBC-Blue: Midstream
NBC-Red: Woman in White
CBS: Short Short Story
NBC-Blue: Pepper Young's Family
NBC-Red: David Harum
CBS: Life Begins
NBC-Blue: Young Dr. Malone
NBC-Red: Road of Life
CBS: Big Sister
NBC-Blue: Jack Berch
NBC-Red: Against the Storm
CBS: Aunt Jenny's Stories
NBC-Red: The Guiding Light
CBS: KATE SMITH SPEAKS
CBS: When a Girl Marries
NBC-Red: The O'Neills
CBS: Romance of Helen Trent
NBC-Blue: Farm and Home Hcur
NBC-Red: Time for Thought
CBS: Our Gal Sunday
MBS: Carters of Elm Street
CBS: The Goldbergs
CBS: Life Can be Beautiful
NBC-Blue: The Chase Twins
NBC-Red: Ellen Randolph
CBS: Right to Happiness
NBC-Red: Jack Duggan
CBS: Road af Life
CBS: Lanny Ross
NBC-Red: Betty and Bob
CBS: Girl Interne
NBC-Red: Arnold Grimm's Daughter
CBS: Your Family and Mine
NBC-Red: Valiant Lady
CBS: My Son and I
NBC-Red: Hymns of All Churches
CBS: Society Girl
NBC-Blue: Orphans of Divorce
NBC-Red: Mary Marlin
CBS: Golden Gate Quartet
NBC-Blue Amanda of Honeymoon
Hill NBC-Red. Ma Perkins NBC-Blue: Affairs of Anthony NBC-Red: Pepper Young's Family NBC-Blue: Ted Malone NBC-Red: Vic and Sade NBC-Blue: Club Matinee NBC-Red: Backstage Wive NBC-Red: Stella Dallas CBS: Manhattan Mother NBC-Red: Lorenzo Jones CBS: Smilin' Ed McConnell NBC-Red: Young Widder Brown CBS: BY KATHLEEN NORRIS NBC-Red: Girl Alone CBS: Billy and Betty NBC-Blue: Ireene Wicker NBC-Red: Midstream CBS: It Happened in Hollywood NBC-Blue: Bud Barton NBC-Red: Jack Armstrong CBS: Scattergood Baines MBS: Little Orphan Annie NBC-Blue: Tom Mix NBC-Red: The O'Neills CBS: News CBS: Edwin C. Hill CBS: Hedda Hopper CBS: H. V. KALTENBORN NBC-Blue: Lowell Thomas NBC-Red: Lil Abner CBS: Amos 'n' Andy NBC-Red: FRED WARING'S GANG CBS: Lum and Abner NBC-Red: I Love a Mystery CBS: BLONDIE MBS: The Lone Ranger NBC-Blue: One of the Finest NBC-Red: Sammy Kaye CBS: TUNE-UP TIME NBC-Blue: Sherlock Holmes NBC-Red: Tommy Riggs CBS: Howard and Shelton NBC-Blue: True or False NBC-Red: Voice of Firestone CBS: LUX THEATER NBC-Blue: The Green Hornet NBC-Red: Doctor I. Q. NBC-Red: ALEC TEMPLETON CBS: Guy Lombardo MBS: Raymond Gram Swing NBC-Red: The Contented Hour
■ Julian Noa, Charme Allen, Dolores Gillen, and Kingsley Colton.
Tune-in Bulletin for March 4, 11, 18 and 25!
March 4: The Lux Theater has Warner Baxter as its guest star tonight — not that your
Studio Snooper guarantees the announcement, because guest star bookings are always
subject to change at short notice. March II: And again, if all goes as planned, the Lux Theater tonight has Errol Flynn
and Olivia de Havilland ... on CBS at 9:00. March 18: Notice that The Green Hornet, adventure serial, is on NBC-Blue at 9:00,
tonight and Wednesday, having moved from its old broadcast time later in the week.
. . . The Lux play and star, CBS at 9:00: George Brent in "The Rains Came." His
co-stars hadn't been announced when we went to press. March 25: Life Begins is a new serial you'd like. It's on CBS at 11:15 this morning,
E.S.T. . . . Ronald Colman and Muriel Angelas are booked for the Lux Theater tonight.
girl reader who sends the best ones to Miss Bourbon, and the latter, with other officials of the company, selects the one to go on the air. Wyllis Cooper adapts them to radio.
. Wyllis (his name was Willis until a numerologist advised him to change it) used to write the famous, horrible Lights Out scripts in Chicago. Then he was in Hollywood, where he adapted movies for the Hollywood Hotel program and worked in movie studios. The Wheelock company brought him to New York especially for this series of short short stories.
Diana Bourbon, who directs and produces the shows, is one of radio's few women directors. She's energetic, handsome, and dynamic. The only reason she isn't in the rehearsal picture above is that just as the photographer arrived Diana got a hurry call to go and direct Life Begins, another Campbell program, because the regular director was sick. Diana is also an actress — she was on the stage in London and New York until she went into radio — and you will hear her now and then taking a role in one of the short shortstories.
The cast of the program changes with every broadcast, naturally, and all of radio's top-flight actresses and actors are being used, as well as an occasional personality from the New York stage.
ON THE AIR TODAY: A Short Short Story, on CBS at 11:00, E.S.T., today, Wednesday and Friday, sponsored by Campbell Soup.
The question is: Why didn't anybody ever think of broadcasting dramatized versions of clever short short stories before? And the answer is: People did, but Campbell Soup was the first sponsor with nerve enough to try it.
A short short story, you don't have to be told if you read many magazines, is a story that can be printed on one page and read in five minutes or so, usually with a surprise twist at the end. Dramatized, they make ideal brief radio plays, suitable for broadcasting in the fifteen minutes this program has on the air.
But up until now, sponsors have been afraid of tackling a series of them because they didn't think enough good short shorts were available. Diana Bourbon, producer of this series, says that so far she hasn't had any trouble finding good ones.
The stories come from all sources. Some are taken from the pages of magazines; some are stories that have never been published; and some are radio scripts turned out by radio writers in dialogue form. As they come into the office of the Ward Wheelock Company, the advertising agency which presents the program for Campbells, they are read by a
SAY HELLO TO . . .
NIGEL BRUCE — the perpetually bewildered Dr. Watson of The Adventures of Sherlock Holmes, on NBC-Blue at 8:00 tonight. Nigel's a member of Hollywood's British colony, though he was born in Lower California, the younger son of an English baronet. He's had a long career on the stage in England and America, came to the movies in 1933, is married and has two young daughters.
APRIL, 1940
to March 26
45