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Clarion Has New Line, New Selling Plan
Warwick Mfg. Corp., Chicago, owners of Clarion Radio, are now announcing a new merchandising plan for a new line of Clarion midgets, portables and farm sets. According to Warwick general sales manager Robert Shellow, "the company has been marking time with the Clarion product until an appropriate moment and the right kind of sales plan could be combined to put the line back on the map in a big way."
In connection with the aggressive reintroduction of the Clarion line, Mr. Shellow points out that over a million dollars had been previously spent in publicizing the name; that the firm had always enjoyed a "clean" reputation; and that Clarion had consistently maintained a "no-dumping" policy.
Extensive work has been done to develop radio designs "perfectly in tune with the modern trend," with emphasis on attractive cabinetry and mechanical precision. Mr. Shellow declares that "we feel that when dealers and distributors learn the details of what Clarion has to offer, they will agree that our plans for merchandising are as refreshingly new and 'different' as the sets themselves."
Chamberlin Named Chief Engineer for Permoflux
The radio speaker design expert, P. C. Chamberlin, of Permoflux.
Announced by Permoflux Corp., 4916 W. Grand Ave., Chicago, is the appointment of P. C. Chamberlin as chief engineer. He has had wide experience in radio speaker design, and has pioneered many new developments in the field. For the past four years Mr. Chamberlin has worked with Radio Speakers, Inc., where he made notable contributions to the design of small PM speakers for midget radios.
Permoflux will shortly announce a new product, and a number of new speakers, according to news from vice-president W. E. Gilman.
Sherman to KC
Edward Sherman previously a record specialist for RCA-Victor in Chicago, has rejoined the RCA organization as record merchandising specialist for the Kansas City district. Mr. Sherman will headquarter at the company's Kansas City office, where Harold Winters is district sales manager.
THE
NEXT TEN PEOPLE THAT PASS YOUR DOOR
Ask Them This Quest/on...
WHAT DOES "MAJESTIC MIGHTY MONARCH OF THE AIR" MEAN?
Nine out of ten will know
the correct answer . . . RADIO
In Majestic, the buying public recognizes the name of an old friend. During the past 15 years the public has learned to think of Majestic when thinking of radio.
Distributors and dealers are capitalizing on this consumer acceptance.
RADIO IN ALL ITS FORMS
MAJESTIC RADIO & TELEVISION CORP.
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2600 W. 50th STREET • CHICAGO, ILL.
EPENDABLE RADIO TUBES
MARCH, 7940
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