Radio and Television Today (Jan-Dec 1940)

Sfromberg Sales in 300°/o Lift The news from Stromberg Carlson is that orders for radios and radiophonographs are some 300 per cent greater than those signed after the showings of lines last year. These totals were announced by SC general sales manager Lloyd L. Spencer, who added that the boost in orders was due partly to the inclusion of the staticless FM band on a number of the new models. Stromberg got the extra dealer response, too, on account of a wide variety of automatic radio-phonographs, and the plus styling of new cabinets, Mr. Spencer declared. Philco Volume in Stout Increase Sales of Philco products are strongly up, to the extent of a 30 per cent increase over a year ago for the first six months of this year, according to news from the firm's president, James T. Buckley. The report says, too, that following the debut of Philco sets and photo-electric phonographs, orders amount to $15,268,350 at retail prices, compared with about $10,645,963 a year ago. "And the sustained higher level of retail trade makes us look forward to an even greater volume of business," concludes Mr. Buckley. WAKING UP THE FARM BUYERS (.Continued from page 17) New jobs also feature low battery drain and a number of battery-saving devices. Two-band reception and improved selectivity are likewise among the improvements. Record players, with spring-wound motors and sensible prices are now available to farm folks. New music-speech tone controls, single unit battery conveniences, radiophonographs, and directional aerial improvements are ready to sell. SALES OPPORTUNITIES Wind chargers, whose fundamental economy as a source of power has a big appeal for farmers, have merged into a new perfection of engineering and there's many a non-electrified family that will be attracted to a lively demonstration by the dealer. It's a year of super products, a time when the farmers are being courted by the political candidates, a year when market news looms with new importance. And therefore a period when farm radio dealers can edge very profitably into the buying confidence of the millions of the country people who need a new receiver. ■ WITS;: MINI-MAX -B" BATTERY PORTABLE RADIOS CAR8»« COMfANY :«&■ .«"•*•* Here's the Ticket for ELECTION PROFITS! With Radio's Mightiest Midget More owners of portable radios will tune in on news of the coming election than ever before. That is your cue to tune in on profits ... by stocking enough "Eveready" "Mini-Max" 45-volt "B" batteries right now! Here's the sensationally small battery that gives great performance. Combining minimum weight and maximum power, it delivers twice the service life of any other "B" battery of equal size. Over thirty leading manufacturers have designed portable radio sets around the "Eveready" "Mini-Max." Your customers know of its long-life feature . . . will ask for it by name. To be sure of getting your share of the election -listening business, get your order in for "Eveready" "Mini-Max" "B" batteries today! Leading radio manufacturers making portable sets for the "Eveready" "Mini-Max" "B" battery are: ARVIN GENERAL TELEVISION SENTINEL AUTOMATIC GILFILLAN SONORA COLONIAL HOWARD SPARTAN CROSLEY KADETTE STEWART WARNER DETROLA MAJESTIC STROMBERG CARLSON DEWALD MISSION BELL TELEX EMERSON MOTOROLA TRAV-LER FADA NAMCO TROY FARNSWORTH PACKARD BELL WARWICK GAROD PILOT WESTINGHOUSE GENERAL ELECTRIC RCA And Others'. WILCOX-GAY NATIONAL CARBON COMPANY, INC. General Offices: New York, N. Y. • Branches: Chicago arid San Francisco Unit of Union Carbide and Carbon Corporation Effl The words "Eveready" and "Mini-Max" are registered trade-marks identifying products of National Carbon Company, Inc. AUGUST. 7940 39