Radio and Television Today (Jan-Dec 1940)

"mfc • Let this be a prophecy! You'll find CRYSTAL EQUIPPED Recording: Sets setting the sales pace for 1940-41. Why? Because Crystal Recording Heads, Crystal Microphones and Crystal Pickups do such a swell job . . . are so thoroughly dependable and have been so universally adopted by a majority of leading manufacturers as standard parts of these new modern recorders. Be on the safe side! Make sure that the line you take on . . . the stock that you invest your money in ... is crystal equipped. • Many thousands of these new recording sets will come completely equipped with Astatic's high quality Recording Heads, Microphones and Pickups. Every single one of these parts is a product that has proven its performance and merits your complete confidence. No new "didos" to fuss with ... no adjustments necessary ... no worries to mix up with the business of selling. Crystal Equipped Sets reduce sales resistance and raise sales volume. • ASTATIC CRYSTAL RECORDING HEADS give you these features: Fool-proof design. Rugged construction. Low wave form distortion. High internal stiffness for accurate groove cutting. Finest performance on all types of record blanks. Ample power reserves for peaks of volume. ASTATIC CRYSTAL MICROPHONES provide wide range response with high output. Light weight, compact construction. Adaptable to modern design. High impedance simplifies input connections. Available in a variety of responses to meet different requirements. ASTATIC CRYSTAL PICKUP CARTRIDGES give excellent response with high output. Input connections simplified by high impedance. Fundamentally simple construction. No adjustments necessary. All these features and many additional are inherent in crystal devices and together insure performance that means unqualified customer acceptance and satisfaction. IN CANADA: CANADIAN BTO YOUNGSTOWN IM ASTATIC Ud., TORONTO, ONT. WC quiq J$% jto&ataZrtuJlA ASTATIC CRYSTAL PRODUCTS LICENSED UNDER BRUSH DEVELOPMENT CO. PATENTS RCA Enlarges Indiana Plant Immediate expansion of the Indianapolis, Ind., plants of the RCA Mfg. Co. has been announced, and a new building unit of 100,000 sq. ft. floor space will be rushed to completion by Jan. 1, 1941. RCA acquired 15 more acres of land and makes the expansion as the first of a series to meet the requirements under the National Defense Program. In an announcement by the Indianapolis mayor, R. H. Sullivan, it was pointed out that employment will be hiked from 1,500 to 2,500 and that the payroll will probably go from ?2,000,000 annually to $3,000,000. The Indianapolis plant is one of three operated by RCA besides its largest factory and home office at Camden, N. J.; others are at Bloomington, Ind., recently opened for making small radios, and at Hollywood, Calif., where records are manufactured. Big Volume in Westinghouse Birthday Models "This season tops them all for sales," reports Steve Halstead, special radio representative for Westinghouse Electric Supply Co., who has been active in extensive sales presentations of the 21st Birthday Westinghouse models. The events were held in 20 key cities in the East, Central and Southern states. "Dealers and distributors are saying that the line has the best values we've ever offered . . . public acceptance is pushing factory production far ahead of last year's outstanding performance . . . low-priced sets continue to sell in large volume, but there is a marked increase in the higher brackets." Majestic Ready with Strictly New Line The new line of radios produced by Majestic Television & Radio Corp., will start coming through for shipment early in October, according to word from headquarters at 2600 W. 50th St., Chicago. Twelve or fifteen models will be introduced this year, all of them table and portable types, and early in 1941 the line will be expanded until a complete representative line is offered to the trade. Engineering and designing of the new sets had been started before the recent reorganization of the Majestic company, so that now "everything is brand new." Port-O-Matic Corp. to Present New Models Announcement from the Port-O-Matic Corp., 985 Madison Ave., New York City, is that the firm will be ready in October with a complete new line of phonograph-radio combinations, including 10 consoles and 10 portables. Meyer Lehman, president of the company, says that the 20 models now being prepared will feature a string of improvements in styling and engineering. 40 RADIO TODAY