Radio and Television Today (Jan-Dec 1940)

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A PEAK FOR P A SOUND MEN GET READY FOR NEW PROFIT IN POLITICAL ACTIVITY Right now the political candidates begin to give a new emphasis to their campaigns. They're starting some organized work on the individual voter — to get him to the polls and to convince him that he should cast his ballot in a certain way. The problem is to get the ear of local groups of citizens. Thus the sound man is confronted with his peak season, because he's a connecting link between the candidate and the voter. The p. a. dealer is the merchant for amplified voices, and more of them will be heard during the next two months than at any time in the history of horns. "Sidling Sound" now has a brand new meaning. At top, the President greets crowds through Amperite mikes. Above, right, Mayor Maverick of San Antonio, Tex., welcomes city guests via portable amplifier. Olsen Radio did the job. Lower left, a trim job of University speaker mounting on fenders, by Federal Radio & Music Store of Belleville, N. J. Lower right, a truck outfitted by F. B. Flessel, Huntington, N. Y., for election rentals — 2 Atlas projectors, 2 drivers.