Radio and Television Today (Jan-Nov 1941)

RECORD NEWS o The "Star Spangled Soprano," Lucy Monroe, appears in colorful miniature on this counter merchandiser from RCA Victor, as part of the big promotion of her Red Seal record of "Star Spangled Banner" and "America." COLUMBIA PROMOTIONS (Continued from page 17) monthly record listings, Mr. Dolan announced a new promotion service for dealers wherein the listings are replaced by "sparkling, vari colored mailing pieces designed to dramatize record merchandise rather than to catalog it." These colorful pieces will be issued monthly for each of the three classes of records, for counter use and for mailing. For the dealer himself to use is a new "Ready Reference Handbook," issued monthly, containing all Columbia and Okeh records released since the last catalogs. Decca Report Shows Record Growth Report from Jack Kapp, president of Decca Records, Inc., 50 W. 57th St., New York City, is that sales of Decca discs during the first two months of this year were about 40 per cent over last year. in the annual report of the firm, just issued for into, not sales for Decca tor the year amounted to $5,231,481, No comparison with tlio 1939 period can be made, because of a change in the company's fiscal account Lng period. Report also said the total number of distributing branches is now 2 8. The number of popular selections in the Decca catalog is up to 7,000, besides 5,000 discs of other classifications. "Album of the Month" Plan Started RCA Victor has started tests of an "Album of the Month" Club plan in Hartford, Conn., before launching the idea on a national scale. Similar to "Book of the Month" Clubs, the plan offers each month, in advance of its normal release date, a Red Seal album selected by an eminent musical jury. Purchase of any four of these selections within a year's time carries with it a bonus of 25 per cent in additional Victor recordings. A further $1, single, 12-inch, Red Seal record is offered to subscribers within the first month as an inducement to early action. Extensive advertising schedules will announce the club to the Hartford area along with a wide variety of promotional aids. Dealers will get promotional kits including streamers, fliers, counter cards, booth hangers and envelope enclosures. Highest Quality Capeharts in Sales Trend Excellent sales possibilities for the new Capehart radio-phonographs with the improved remote control devices were outlined in New York City recently by Pierre Boucheron, general sales manager, Capenart division, Farnsworth Television & Radio Corp., at a dealer meeting. The new instruments are priced at $2,000 to $8,000; they have apparatus to start, stop, increase or diminish volume, and to select or reject either side of 20 recordings, by push button control. R. C. Vaughan, NY district manager, expects a double demand this year for these instruments designed for the highest quality trade. YouMl Sell MORE RECORDS at our improved RECORD BAR Reg. U.S. Pat. Off. • The Bitter Record Bar makes and keeps your customers 100% record-conscious, because this efficient modern unit enables you to concentrate your record sales in one spot. Simplified stock-keeping and demonstration, too. Get the facts today! Finer reproduction assured! We now use a new high-fidelity amplifier^ feather-weight pickup, and sapphire needle. RECORD RACK Si 00. May be used separately, or as one unit of a large record departin e n t. Capaci t y : 500 10" records, 500 12", 75 Albums. $44.00 F.O.B. Factory. Write Today for Our Helpful Book "Starting Right in Records." No obligation A. BITTER CONSTRUCTION CORP. Brewster Bldg., Long Island City, N.Y. Cash-ln on "FM" With the NEW HOliJfiRD FREQUENCY MODULATION RECEIVERS Incorporating the most modem of all chassis, these new 14 tube FM-AM receivers are truly representative of HOWARD quality, beauty, progressive design, performance and value. Complete tuning range includes the Frequency Modulation band from 41 to 50 MC and three AM standard broadcast and short wave bands from 540 KC to 22 MC. The beautiful tone from the full fidelity, push-pull 12 watt audio system with separate bass and treble controls and special 12" Jensen electro -dynamic speaker is a positive revelation to every music lover. A highly sensitive and selective superheterodyne circuit with two I.F. stages, bringsin foreign and other distant programs with ease and clarity. The unchallenged value and desirability of the new HOWARD FM-AM Receivers can mean big profits for you. Send for the full information today! ■Q me tic a A O I d e 5 t )Q. ad to Manufjactutet MODEL 718-FM $109951 xport and Pacific rices Slightly Higher HOWARD RADIO COMPANY 1731 -35 Belmont Av., Chicago, 111. -Cable Address: HOWARDCO, USA APRIL, 7 94 7 21