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SEE IT! HEAR IT! STROMBERG-CARLSON FOR 1942
Dramatic Advertising ■ f m Leadership
Dramatic Advertising: Gripping, human interest advertise1 ments . . . the most powerful radio campaign in a decade! ... will work for you in a series of full pages right through the peak selling months:
LIFE: The famous picture magazine that swings the buying judgments of 20,000,000 readers every week.
TIME: The vital weekly newsmagazine that 2,000,000 progressive people read from cover to cover.
THE NEW YORKER: Read each week by more than a million folks who want the best and newest aids to modern living.
n addition: Large newspaper space in key trading areas i throughout the country will create interest among your best prospects . . . and a complete and new assortment of dynamic displays, posters, counter cards and folders will speed your selling job.
See for yourself the impact of this great new campaign, i These few typical figures show its thorough coverage:
Magazine Readers oj
Stromberg Carlson
Advertisements
City Boston, Mass. Buffalo, N: Y. Chicago, 111. Columbus, O. Dallas, Tex. Denver, Colo. Kansas City, Mo. New York, N. Y. Pittsburgh, Pa. San Francisco, Calif. Seattle, Wash. Washington, D. C.
No. of Families
179,200
139,860
842,578
75,621
67,119
79,351
108,641
1,722,954
155,079
178,625
100,996
125,554
372,124
110,423
566,428
77,275
81,158
86,713
73,634
1,568,792
195,701
276,276
136,565
241,582
24
No. 935-PL* (above) Igor Stravinsky Autograph Model Radio-Phonograph. FM, AM, short wave reception . . . push button tuning . . . Acoustical Labyrinth . . . tone-true Speaker . . . automatic record changer . . . permanent point. Height, 36"; width, 3714";depth, 17%."
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