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SEE IT! HEAR IT! SELL IT! STROMBERG-CARLSON FOR 1942 ...THE LINE THAT HAS EVERYTHING!
Dramatic Advertising! fm Leadership f Quality Product ■ profjt protection
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Dramatic Advertising: Gripping, human interest advertisements . . . the most powerful radio campaign in a decade! will work for you in a series of full pages right through the peak selling months:
LIFE: The famous picture magazine that swings the buying of 20,000,000 readers every week.
TIME: The vital weekly newsmagazine that 2,000,000 progressive people read from cover to cover.
THE NEW YORKER: Read each week by more than a million folks who want the best and newest aids to modern living.
In addition: Large newspaper space in key trading areas throughout the country will create interest among your best prospects . . . and a complete and new assortment of dynamic displays, posters, counter cards and folders will speed your selling job
See for yourself the impact of this great new campaign. These few typical figures show its thorough coverage:
at,
Boston, Mass. Buffalo. N: Y. Chicago, III. Columbus, O. Dallas, Tex. Denver, Colo. Kansas City, Mo. New York, N. Y. Pittsburgh, Pa. San Francisco, Calif. Seattle, Wash. Washington, D. C.
Magazine Rtaden of
No. of
Stromberg Carlton
Familitt
Advtrlhemtntt
179,200
372,124
139.860
110,423
842,578
566,428
75,621
77,275
67,119
81,158
79,351
86,713
108,641
73,634
1,722,954
1,568,792
155,079
195,701
178,625
276,276
100,996
136,565
125,554
241,582
TAKE A LOOK at what Stromberg-Carlson offers you for a great and profitable 1941-42:
FM Leadership: A two-year jump on competition in field -tested, proved performance on FM! Using the discoveries of Major Armstrong —who invented VM— Stromberg-Carlson today has its FM-AM sets in more homes than all other makes combined!
A Quality Product: Every Sttomberg-Carlson set you sell is backed by 47 years of pioneer work in sound transmission and reception.
Profit Protection: In all 26 new models, with I radios and combinations blanketing every important price bracket from $24.95 to $695,t Stromberg-Carlson gives you protected franchise selling . . . helps to banish "radio-shopping" and hold a more stable price structure.
For profitable business in 1942, "There is nothing finer than a Stromberg-Carlson.'"
No. 935-PL* (above) Igor Stravinsky Autograph Model Radio-Phonograph. FM, AM, short wave reception . . . push button tuning . . .Acoustical Labyrinrh . . . tone-true Speaker . . . automatic record changer . . . permanent point. Height. 36"; width, 37W".deptli, 1 ' »■
RADIO TODAY
No. 955-PF* (above) DeLuxe Radio-Phonograph. FM, AM, and shore wave reception . . . push button tuning . . . Acoustical Labyrinth . . . 12" coaxial speaker system . . . automatic record changer. Height, MYa"; Width, 47Vi"; Depth, 18".
'Licensed under Armstrong FM Patents
No. 920-L (above) Console Radio. AM and short wave reception . . . push button tuning . . . 5-position fidelity conttol . . . full-floating 12" dynamic speaker. Height, 38%"; Width, 5VA"\ Depth, 12M".
No. 925-PF* (above) Radio-Phonograph. FM, AM, short wave reception . . . push button tuning . . . 12" speaker . ■ . automatic record changer . . . permanent point pick-up. Height, 36"; Width, 3W; Depth, 17*6".
No. 920-PG (below) Radio-Phonograph. AM and shore wave reception . . . push button tuning . . . 5-position fidelity control . . . 12" speaker . -. i automatic record changer . . . crystal pick-up*
Height, 34"; Width. 33':"; Depth, 17V'.
No 900 -H (above) Table Radio. AC-DC. AM reception . . . lighted dial tone control . . . VA" speaker . . ; modern two-tone plastic cabinet. Height 8V';Width,13V;Depth,8W .
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STROMBERG-CARLSON
ROCHESTER A FINER RADIO FOR STANDARD PROGRAMS . . JUL/, 1941
N. Y. THE ONLY RADIO FOR FM AT ITS BEST
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