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NOW for a new and greater
TELEVISION!
ZSlH APPRECIATION of the government's contribution through Commissioner Fly and his associates in the Federal Communications Commission.
Du Mont goes forward under the new standards
TELEVISION has just received its Magna Carta!
Standards are in effect. Commercial telecasting has begun. A baby giant of industry has been reborn. And Du Mont, with a desire to give credit where credit is due, acknowledges the new status of television as the handiwork of government interest and cooperation.
Especially to Commissioner Fly and his colleagues, Du Mont takes off its hat in grateful salute. The commission's work in collaboration with the National Television System Committee has been a pattern of industrial problem solution — a long-time benefit to the industry and the millions who will soon become television viewers.
Approaching the task from the primary standpoint of public interest and complete impartiality toward members of the industry, a solution of television's main problem was found. Out of confusion, came order. Out of conflicting ideas and cross purposes, came a formula for rapid and substantial progress.
Quite naturally, this company has a sense of pride in the fact that Du Mont policies and Du Mont engineering have not been in conflict in any major way with the aims and standards finally adopted.
Now, within the framework of the new charter, Du Mont will go far and fast — in development, production and sales. Its television business has the great advantage of years of pioneering — years of specialization— in cathode ray tube manufacture.
Du Mont's vast experience in research, engineering and production of the cathode-ray tube and associated equipment enables it to offer a complete line of Television equipment from camera through transmitter to receiver. As always, Du Mont's leadership in cathoderay industrial and laboratory apparatus is maintained.
National Defense must come first, but Du Mont will, as in the past, render the best delivery service possible and all cooperation to make television, a commercial enterprise, a success.
Du Mont Television Station W2XWV and studio, 515 Madison Ave., New York, 42nd floor — sales headquarters 17th floor.
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President
ALLEN B. DU MONT LABORATORIES, INC., PASSAIC, N. J.
DU MONT — 1931 PIONEER IN CATHODE-RAY DEVELOPMENT—1941 LEADER IN CATHODE-RAY PRODUCTION AND TELEVISION — CAMERA TO RECEIVERS
Du Mont simplified film pickup and studio control equipment. ' '.
Right — Typical Du Mont large screen television receiver built to the new commercial standards.