Radio and television today (Jan-Nov 1941)

Page scan 000531 from Radio and television today

Record Details:

Title:
Radio and television today
Date:
Jan-Nov 1941
Publisher:
New York : Caldwell-Clements, Inc.
Volume:
Radio and television today (Jan-Nov 1941)
Leaf #:
000531
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 25, 2024
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GET YOUR PROFIT— OR GET OUT OF THE RADIO BUSINESS!" Above is the curt advice of many a hard-thinking radio business man, faced with present conditions in radio. "Get your full retail price— get your profit on what you sell. Or get out of the radio business, and stop making it impossible for those who observe sound business practices to stay in business." Radio merchandise is now in demand as never before. Supplies of merchandise are limited. So it follows that — This is a time to clean up past practices of price-cutting. This is a time to go slow on trade-in offers. This is a time to get the full retail price. EDITOR, Orestes H. Caldwell; PUBLISHER, M. Clements; Managing Editor, Darrell Bartee; Merchandising Editor, H. L. M. Capron; STAFF, E. T. Bennett, N. McAllister. G. H. Mayorga, William E. Moulic, M. H. Newton, R. A. Neubauer, B. V. Sp:netta. R. Y. Fitzpatrick, 201 N. Wells St., Chicago, III.; CALDWELLCLEMENTS. INC.. 480 Lexington Ave., NEW YORK, N.Y. Teleohnne PL'za. 3-1340. Copyright 1941. Member Audit Bureau Circulations. Vol. 7, No. S. August, 1941 AUGUST, 1941 The radio man who doesn't heed this advice isn't going to be in the radio business much longer anyhow. Business costs are going up. Living expenses are rising. Wages will advance. Taxes will be staggering. Cash will be needed. Bank balances must be built up. Every cent of the full retail price will be necessary to meet the new business conditions. So — "Get your full retail profit." Or — soon you will be out of the radio business! Get your full retail price!