Radio and Television Today (Jan-Nov 1941)
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FIRST
AID*
FOR
SELLERS
MERCHANDISING HELPS FOR NEW BUSINESS
Some of the tailor-made merchandising materials on the subject of FM are now becoming the "musts" of the radio business. They have interest, color and money-making value.
Among these "first aids for FM salesmen" are streamlined demonstration kits, illustrated booklets, store displays by the dozen, new recordings, talking movies, banners, billboards, etc., issued for both the retailers and the public. They come from manufacturers and from the trade groups interested in explaining, promoting and selling FM. Most of them are free.
Listed herewith are a number of these sales aids, presented alphabetically by sources. Where manufacturers are named, it usually means that the material is also available locally from their distributors.
ANSLEY RADIO CORP., 21 -10 49th Ave., Long Island City.N.Y.—
FM identification card, counter size, for dealer use, recommended for display with Ansley's actual wood exhibit showing finishes in which the Dynaphone is available.
BRUNSWICK RADIO & TELEVISION CORP., 206 Lexington Ave., New York City— Deluxe catalogs for both consumers and radio store buyers, showing new FM receivers among AM jobs.
FM BROADCASTERS. INC.,52 Vanderbilt Ave., New York City— "FM — Broadcasting's Better Mousetrap", a complete explanation in booklet form, in plain words. Also a "Profile of FM" booklet giving short historical sketch of FM and its inventor. FMBI further issues timely bulletins on FM developments and lists of stations.
FREED RADIO CORP., 39 West 19th St., New York CityNew catalog "A Compliment to Your Home and Taste". Also counter cards, window streamers and give-aways. "The ABC of FM" in new revised edition, presented as "most authentic factual consumer booklet". All Freed-Eisemann literature is in FM selling aid class, as this firm makes only combinations built around Armstrong FM.
GENERAL ELECTRIC CO.. Bridgeport, Conn.— Talking movie 25 minutes long in full color titled "Listen, It's FM". Newspaper ads both for on-the-air areas and for general use. Series of 5 minute recorded radio programs, "Swing to FM" featuring the swing pianist Hazel Scott and the Golden Gate Quartet. (These artists also make demonstration albums for dealers). Demonstration kit with miniature AM and FM transmitters. Static-maker display with a vibrator to create interference. FM "Primer" giving complete facts in simplified manner. Outdoor ad poster for cooperative advertising. Store window displays and banners. New design line folders and invitation postcards on dealer shows and on "Swing to FM".
MAGNA VOX CO.. INC., Ft. Wayne, Ind.— Full line catalog showing models featuring optional FM unit.
PILOT RADIO CORP., 37-06 36th St.. Long Island City, N. Y.—
Catalogs and portfolio sheets showing features and prices of
46
FM models. Outdoor advertising signs. Institutional newspaper ads in FM cities (big new campaign to start in November). FM announcements on Dorothy Thompson broadcasts. Ads in Esquire and trade magazines.
STROMBERG-CARLSON TELEPHONE MFG. CO., 100 Carlson Road, Rochester, N. Y.— Bulletin service called "FM Notes" covering all angles of FM news and developments, interpreted for dealer salesmen. Series of SC "First" cards naming Stromberg's pioneering feats. Group of display cards in two colors to fit dealers' Lucite, display frames. Complete string of dealer newspaper mats featuring listening scenes. Line folders done in quality style. Booklet titled "FM for Finer Music" answering common queries on FM. Retail salesman's guide to differences between Stromberg FM and unlicensed FM-type radios.
ZENITH RADIO CORP., 6001 Dickens Ave., Chicago — Dealer ad mats exclusively on FM, stressing quality. Special booklet explaining the new system in popular language and describing advantages in readable way; this includes an appendix listing available books on FM. Feature window display adaptable to floor use. Consumer folders showing FM models. "Quality" booklet including FM models along with others. Weekly booklet on Zenith station W51C programs for Chicago listeners. Bulletin Service on FM news for jobbers, jobber salesmen, district men, etc.
Hazel Scott stars with Golden Gate quartet in GE's promotic "Swing to FM," on recorded programs and in albums.
RADIO TODAY