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— PHILCO —
will present SHOR TLY, to a Convention of its Distributors, a complete New Line of
TELEVISION RECEIVERS
PHILCO has announced Television. Since February 16th, Philco dealers and their friends at various key centers of the country have witnessed demonstrations of the mobile television transmitter and television receivers developed by Philco. These instruments are the result of many years of pioneer research in the field of television which has been conducted in the vast Philco laboratories.
Philco television receivers have been sufficiently advanced for practical demonstrations since 1936. At that time, over two thousand Philco dealers and distributors had the opportunity to view in Philadelphia a television picture whose superiority was even then widely acclaimed in the press. Much progress has been made since that time. The results being demonstrated throughout the country today are evidence of the fact that Philco still remains at the forefront of television research.
But, the television receivers which will be announced to Philco distributors at their convention— in June — will be news to them, news to the trade and news to the world. We refer to them as a new line in relation to those which are on demonstration today, and which represent the limit of achievement thus far announced in the industry. THEY WILL BE NEW IN PERFORMANCE, NEW IN APPEARANCE AND WILL PRESENT A DEFINITE ADVANCE IN THE ART OF TELEVISION.
In television research, Philco has given evidence of the same characteristics which have made it the leader in the scientific progress of radio. The art of television today bears the definite impress of Philco engineering. Philco believes in television as an industry . . . and as a
The present Philco television receiver and mobile broadcasting transmitter were first exhibited to Philco distributors at Palm Beach, Florida on February 16th. Since then, demonstrations have been held through Philco Distributors for dealers and their friends in New York, Philadelphia, Baltimore, Washington, Boston, Pittsburgh, Cleveland, Detroit and Chicago. The demonstrations are continuing now and will shortly be held in Milwaukee, Minneapolis, St. Paul and many other key points in the United States.
BUSINESS for the radio dealers of America.
Philco focuses its attention on the fact that the radio dealer will be the medium through which television will reach the consumer. For that reason, the dealer must be the first to see, know and understand it. And because television can become a true source of profit to the dealer only with the spread of broadcasting to the large centers of population, Philco feels that the best way to promote action toward that end is to bring television to those cities ... to create a desire for television service among the civic leaders of those communities by allowing them to see it locally in actual operation.
That's why Philco is showing television to the radio dealers in the key centers of America today. That's why Philco distributors, assembled in Convention — in June — will be the first to see Philco's new line and new developments in television.
PHILCO RADIO & TELEVISION CORPORATION
RADIO TODAY