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Forecasting the day when a million rabid fans will cheer lightning double-plays in their own homes, here's the first baseball game ever televised. RCA television camera at Baker Field, New York, May 17.
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Television is now available in limited areas. But even in those territories it is taking hold very slowly.
No rush of buyers has yet emerged from the crush of lookers at the television demonstrations in New York.
Television receiver sales are starting very modestly. So far only a few hundred sets have been sold. So Radio Today repeats: "Radio has little to fear from television."
* * *
With the hysteria of anticipation behind us, we can now plan calmly and soundly for the future of television. Here are some suggestions:
1. Television discounts must necessarily be studied, else the consumer price may be too high and sales will be restricted. Short discounts will prevent price cutting.
2. Prices to consumers should be held as low as possible, to widen the market to its limit.
3. Distribution will have to be limited to competent jobbers and dealers because of the installation and service problems involved.
4. Manufacturers cannot survive in television without adequate engineering and service.
5. Experience abroad indicates that the cost of antennas and installations vary widely, and should be priced separately.
6. The industry and trade should cooperate in formulating promptly a virtual code of ethics or code of practice for television — establishing the right principles at the outset, to start television merchandising along sound and profitable lines.
Radio men have suffered enough from the jungle methods of unrestricted commercial warfare.
Let's sell Television right when it goes national.
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RADIO TODAY